Samsung accidentally reveals the price of its new 77-inch QD-OLED TV

Getting your Trinity Audio player ready...

Samsung announced new QD-OLED TVs, including the S95C and S90C models, at CES 2023, but the company didn't say anything about an exact release date and pricing. Fast forward a few weeks later, and the first pricing details for the 77-inch S95C have emerged from Samsung's website in the USA.

This early reveal appears to be somewhat accidental. As of this writing, the new S95C QD-OLED smart TV is not yet available for purchase, but despite this, the TV pops up on the Samsung US portal when visitors use the search term “OLED.”

Clicking on or tapping the 77-inch S95C entry in the OLED listing leads to a “Page not found” prompt, which means that Samsung is not yet ready to sell the TV. But despite this, the list entry exists and happens to include the TV's price. Whether or not it is final remains to be seen, but it probably is.

77-inch Samsung S95C OLED (2023) to cost $4,499

The 77-inch Samsung QD-OLED TV model is brand-new. The 2022 QD-OLED series didn't have as large of a variant when it debuted last year, which made guessing the price of the 77-inch model for 2023 very difficult.

The guesswork might now be over, at least for the 77-inch S95C. The listing on Samsung's website suggests that the TV will cost $4,499. However, prices for the 77-inch S90C model or the smaller QD-OLED 2023 variants are still unknown.

The S95C is the top of the range, and the S90C should be more affordable as it lacks the Samsung One Connect box feature and uses OTS Lite instead of OTS Plus Sound. In any case, $4,499 is the highest Samsung seems to want to go for the new QD-OLED TV series, and all other entries in the 2023 lineup should cost less.

If you're interested in Samsung's new QD-OLED TVs, check out our S95C and S90C hands-on video below from CES 2023. You can also hit these links to learn more about Samsung's QD-OLED TV technology and the difference between OLED, QD-OLED, and Micro LED.

Mihai Matei - Senior Editor

[email protected]

First Samsung device: SGH-A800

Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.

Via TV QD-OLED Smart TV

samsung smart monitor m7 m8 m9 launch korea

Samsung accidentally reveals the price of its new 77-inch QD-OLED TV

77-inch Samsung S95C OLED (2023) to cost $4,499

Mihai Matei - Senior Editor

[email protected]

First Samsung device: SGH-A800

You might also like

Samsung launches its first QD-OLED Smart Monitor

Samsung Display's QD-OLED powers three more Asus monitors

Samsung new XR headset screen has 20,000 nits peak brightness

AOC launches one more monitor with Samsung Display's QD-OLED