Samsung has never been shy about making fun of the competition, and in a new ad for its new Galaxy PRO tablets, the Korean manufacturer has decided to taunt not just Apple, but Microsoft’s Surface and Amazon’s Kindle as well. Whether it’s an iPad owner getting embarrassed over the fact that his tablet can’t do two things at once unlike Samsung’s Galaxy tablet with its multi-window multitasking feature, someone’s Surface being called a laptop for having a keyboard, battery dock and a mouse, or a woman giving an amazingly pitiful yet teasing smile to her companion for boasting about the “Retina thingy” on her iPad, it’s one of the best ads Samsung has ever put out there.

The ad basically showcases the multitasking capabilities of Samsung’s latest tablets while poking fun at the competition, so go ahead and hit the play button to see it for yourself. We dare you to not crack a smile in the end.

https://www.youtube.com/watch?feature=player_embedded&v=6nFe_SWcq4Q