Phones

First-day Galaxy S10 registrations reportedly below the Galaxy S9

The Galaxy S10 series has received a lot of praise ever since Samsung unveiled it on February 20. The three variants offer something for everyone while there’s going to be a fourth in some markets which will have support for 5G. However, it appears that the reception in Samsung’s home country of South Korea hasn’t been as grand as the company would have hoped.

Local media reports suggest that first-day registrations for the Galaxy S10 are below that of the Galaxy S9 in South Korea. The number of Galaxy S10 units that customers signed up for at local mobile carriers is 140,000 units on the first day of registration. The reports don’t mention which of the three Galaxy S10 models has been picked up the most by customers.

Galaxy S10 registrations lag behind the Galaxy S9 in South Korea

The figure is below the 180,000 units that customers signed up for on the first day of registration for the Galaxy S9 and 200,000 units for the Galaxy Note 9. Samsung has opened up registrations for the Galaxy S10e, Galaxy S10 and Galaxy S10+ in South Korea four days before the official launch.

SK Telecom, KT and LG Uplus took pre-orders from February 25 and started shipping out units on March 4. This figure represents people who showed up at a carrier’s store on March 4 to purchase the Galaxy S10 there.

What could be the reason behind the dip in first-day registrations for the Galaxy S10? Premium smartphone customers are holding on to their devices for longer as high-end smartphones become more expensive. So it could just be that there are fewer people looking to upgrade at this point in time.

Moreover, South Korea is one of the few markets where the Galaxy S10 5G will be released. There’s also the possibility that some customers are simply waiting for that variant to go on sale. In order to entice those customers to make the switch today, some carriers in South Korea are actually running a promotion which will let them exchange the 4G Galaxy S10 for a Galaxy S10 5G when it’s released.

Samsung hasn’t shared any official pre-order figures for the Galaxy S10 at this point in time. It will obviously have sold a lot more units across the globe but a precise figure is not yet available.

  • Model: SM-G970F
  • Dimensions: 69.9 x 142.2 x 7.9mm
  • Display: 5.8” (146.5mm) Super AMOLED
  • CPU: Exynos 9820 Octa
  • Camera: 12 MP, CMOS F1.5/F2.4 (77°) & 16MP, CMOS F2.2 (123°)Ultra Wide

  • Model: SM-G973F
  • Dimensions: 70.4 x 149.9 x 7.8mm
  • Display: 6.1"(157.5mm) Super AMOLED
  • CPU: Exynos 9820 Octa
  • Camera: 12 MP.CMOS F2.4 45° Telephoto & 12MP F1.5 77° & 16MP F2.2 123° Ultra-wide

  • Model: SM-G975F
  • Dimensions: 74.1 x 157.6 x 7.8mm
  • Display: 6.4"(162.5mm) Super AMOLED
  • CPU: Exynos 9820 Octa
  • Camera: 12 MP.CMOS F2.4 45° Telephoto & 12MP F1.5/F2.4 77° & 16MP F2.2 123° Ultra-wide

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Hambone01
Hambone01

This is just South Korea not the whole world, in China Samsung did very well, in the U.S. its backed up and sold out, reports of many more trucks for delivery from tmobile so this doesnt paint the whole picture

dwin89
dwin89

Most of the people are holding their phones for another year due to the implementation of 5G by the year 2020. Probably all the phone sales are down for this year.

PookiePrancer
PookiePrancer

Registrations =/= orders. I registered, but almost didn’t, even though I always planned on getting an S10+.

RoadRunner99
RoadRunner99

New phones offer diminishing returns, prices are way too high, and those high prices will come down significantly in a short period of time.

Even I was interested in upgrading, I’d wait and save myself a nice chunk of money.

o0MHJ0o
o0MHJ0o

They should have gone all out on a 6 inch screen device. Instead of breaking out into 3. When people are spoiled for choice. They’ll just wait, because I doubt anyone is getting all 3! Lol
I think sales will pick up in a few months.

Paul086
Paul086

I think that a big reason for less pre orders (registrations), is the fact that the announce date (and release date) comes earlier every year, starting from the S8. Most people order the device from a carrier with a 24 or 12 months contract. For example in The Netherlands the earliest you can change carrier or extend your current contract is 4 month before the end of contract. I was able to extend my contract on day 1 for the S8+, but I was only able to order the S10+ on februari 27th. I’m not sure if it’s the same… Read more »

sonic76
sonic76

Samsung Prorders are uninteresting I’ve experienced it myself a few times. You order, there are delivery problems, the price is high, etc. Most know in 3 months, the price falls drastically, errors are known and items are available immediately. Samsung would have interesting advantages for pre-orderers. Why Should i buy buds that I would not have bought anyway or it is cheaper to buy the phone and the buds in 3 months? … the buyers have learned from the past

djcbs
djcbs

Well… It’s not like I didn’t say this would happen even before the unveiling of the phones… ¯\_(ツ)_/¯

Bobbingalong
Bobbingalong

Interesting to see it not doing well in Korea.

Personally still think it will do well but time will see.

Looking forward to get my new handset this Friday from the UK launch

DaVinciDevice
DaVinciDevice

While in China, sales are very encouraging. Above Samsung expectations. And other Asian countries also sold out for Pre Order.

hammadk
hammadk

I am not surprised, features are already present in Mate Pro20. so sammy didn’t really do a great job with this handset. Punch holes will go in S12 as they normally keep the same thing for 2 years. I will wait for the price to go down in the international market b4 buying S10+. I am due an upgrade so no other options right now S8 is too old. By the way, S8 beta got updated today to Feb patch which is a disappointment.

Jasi2169
Jasi2169

S10 didnot amazed me except reverse charging feature

Would wait for full display no punch camera,notification led and would love 5000mhz battery and also add ufs fast storage

I have standalone bought galaxy watch and now will buy galaxy buds so their s10 offers dont excites me and also s9plus still rocking for me.

Would now upgrade to note rather than s series hope samsung fixes led n full display stuff else bring the bezel back

PS 5G will be standardized till 2020 would be good to have 5G everywhere

Reloys
Reloys

I think it is due to the lack of differentiating features in the new S10 lineup so customers are not convinced the premium prices are worth it any more.

For example, Huawei has really pulled ahead in terms of features plus they include some very fine cameras on their mid and high-end phones. Reviews show that the increase in cameras on the S10 has not resulted in a much better quality.