Samsung is one of the most successful smartwatch brands in the world, and according to the latest market data, it was the third biggest wearable brand in the world last year. According to data from market research firm IDC, Samsung sold over 30.9 million units of smart wearable devices in 2019, capturing a 9.2 percent share of the global wearables market.
Samsung’s market share in the wearables market increased slightly in 2019
Samsung’s market share increased from 6.9 percent (12.2 million units) in 2018 to 9.2 percent (30.9 million units) in 2019. Apple was the leader of the wearable market, and it sold 106.5 million smartwatches and AirPods. Its market share increased from 27 percent (48 million units) in 2018 to 31.7 percent in 2019.
Xiaomi was the second biggest wearable brand last year, selling 41.7 million wearables. However, its market share declined from 13.1 percent in 2018 to 12.4 percent in 2019.
A total of 336.5 million wearables were sold last year, up from 178 million units in 2018. This exceptional growth was possible due to booming sales of wireless earphones such as the Galaxy Buds and the AirPods. Over 170.5 million wireless earphones were sold last year, which makes up for almost half of the wearable market. Over 92.4 million smartwatches and 69.4 million smart bands were sold globally in 2019.
Samsung launched the Galaxy Buds last year, and thanks to the compact design, wireless charging, and good audio quality of the earphones, they quickly became consumer favorites. The company also launched the Galaxy Watch Active 2, Galaxy Watch LTE, Galaxy Fit, and the Galaxy Fit E last year.