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Last updated: March 11th, 2020 at 07:51 UTC+01:00
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Samsung's market share increased from 6.9 percent (12.2 million units) in 2018 to 9.2 percent (30.9 million units) in 2019. Apple was the leader of the wearable market, and it sold 106.5 million smartwatches and AirPods. Its market share increased from 27 percent (48 million units) in 2018 to 31.7 percent in 2019.
Xiaomi was the second biggest wearable brand last year, selling 41.7 million wearables. However, its market share declined from 13.1 percent in 2018 to 12.4 percent in 2019.
A total of 336.5 million wearables were sold last year, up from 178 million units in 2018. This exceptional growth was possible due to booming sales of wireless earphones such as the Galaxy Buds and the AirPods. Over 170.5 million wireless earphones were sold last year, which makes up for almost half of the wearable market. Over 92.4 million smartwatches and 69.4 million smart bands were sold globally in 2019.
Samsung launched the Galaxy Buds last year, and thanks to the compact design, wireless charging, and good audio quality of the earphones, they quickly became consumer favorites. The company also launched the Galaxy Watch Active 2, Galaxy Watch LTE, Galaxy Fit, and the Galaxy Fit E last year.
Asif is a computer engineer turned technology journalist. He has been using Samsung phones since 2004, and his current smartphone is the Galaxy S21 Ultra. He loves headphones, mechanical keyboards, and PC hardware. When not writing about technology, he likes watching crime and science fiction movies and TV shows.
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