Samsung dethrones Apple to become largest smartphone vendor during Q1 2015

According to a new report from Strategy Analytics, Samsung has dethroned Apple to regain the title of largest smartphone vendor in the world. During Q1 2015, Samsung captured 24.1 percent of the global smartphone market, overtaking Apple, which claimed 17.7 percent market share during the same period.

Global Smartphone Vendor Market Share Samsung Q1 2015

The South Korean smartphone giant shipped 83.2 million smartphone units worldwide in the first quarter of 2015, while Apple could manage to ship 61.2 million units. Samsung managed to ship around 10 percent more when compared to the last quarter, but lower than the same period last year, when Samsung managed to ship around 89 million smartphones.

Global Smartphone Vendor Shipment Numbers Q1 2015

Neil Mawston, Executive Director of Strategy Analytics, said, “Samsung continued to face challenges in Asia and elsewhere, but its global performance has stabilized sufficiently well this quarter to overtake Apple and recapture first position as the world’s largest smartphone vendor by volume.

The release of two new high-end smartphones, the Galaxy S6 and the Galaxy S6 edge must have helped this cause. However, it would be interesting to see how the Samsung plans to improve in the low-end and mid-range smartphone segment where most of the smartphone growth lies in the near future. During its earnings call, Samsung stated that it would streamline its lineup to tap into the growth of low to mid-range smartphone segment.


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