Tablets

To no one’s surprise, Samsung’s tablet shipments declined in Q2 2018

The once-booming global tablet market has been on the decline for a long time now. It appears the trend is not going to change anytime soon or at all if we go by the Q2 2018 global tablet shipment data released by IDC and Canalys. Both reports show many vendors struggling to even match their Q2 2017 performance, once again resulting in a drop in total tablet shipments during the quarter.

Data from the IDC Worldwide Quarterly Tablet Tracker shows the global tablet market declined by 13.5% year-on-year to 33 million units. Apple managed to retain the top rank by shipping 11.5 million tablets, a modest but impressive 0.9% annual growth. Samsung saw its shipments drop by 16.1% as it shipped only 5 million units in the quarter. The company still managed to hold on to the second rank with 15.1% market share – less than half of Apple’s 34.9% grab. Just as with smartphones, Huawei registered the highest annual growth at 7.7%, enough to place it third on the list. Amazon had the worst quarter of all with a 33.5% YoY drop in tablet shipments.

IDC doesn’t think that the recently launched Galaxy Tab S4 will do much to change Samsung’s fortunes in the declining tablet market.

Similar findings by Canalys

The Q2 data from Strategy Analytics echoes IDC’s findings but with slightly different numbers. Strategy Analytics says the global tablet market declined 6% annually to 40.9 million units in the second quarter of 2018. Samsung is again placed second in the vendors’ list with a 12.2% market share and 13% YoY decline in shipments.

Samsung’s performance in the tablet market doesn’t come across as a big surprise. With uninspiring new launches, premium pricing, and Google’s shift to Chrome OS tablets, it appears Samsung has given up on the Android tablet market. The question is will any of this change once Chrome OS tablets become mainstream.

8 Comments

Sign in »

8
Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

MStuart
MStuart

Price is a huge problem. Tablets these days are to expensive to upgrade them while they’re still working fine, so the incentive to buy new ones is very small. Also what you get in return is not that much. In 2014, £400 would get you a Tab S with 3GB of RAM and a 2560×1600 display. Now for £600 you will get (obviously) a faster tablet and included SPen but also just 4GBs of RAM and the exact same display density. I’d pay the asking price for a 600 ppi tablet with at least 3:2 ratio, but as things are… Read more »

o0MHJ0o
o0MHJ0o

I think Tablets should be made more like Smaller TVs as opposed to a bigger phone. I am tempted to get a new tablet now because I feel I need one – but I want one for media consumption which rules out the Tab S2 and 3 because of the awful Aspect Ratio. I have the Galaxy Book but unfortunately that battery life is for some reason really bad… if the Tab S4 has good battery life review then I might consider it.

Nidoello
Nidoello

Still waiting for a following device of NotePro 12.2 or Samsung Android tablet at last 12″ display.

krjal
krjal

I’m thinking of getting a Tab S4 myself but I have a feeling I’m in a very small minority. It’s priced way too high with lots of competition and a saturated market.

Khlad
Khlad

People don’t change tablets every year, they keep them 3-5 years, also they don’t use them all the time like a smartphone, maybe only at home, or when traveling. Smartphones have also become bigger, so the difference between tablets and smartphones have become less. All these factors make many people not buy tablets so often. They should innovate in the tablet segment, so the differentiation is much bigger than just a little bigger phone. If foldable smartphone is a thing in the near feature, the tablet market will die, because you can just fold your smartphone into a tablet obviously.… Read more »

Biransahin
Biransahin

I haven’t bought a tablet in years. We have 2 Samsung tabs, a 7″ I use as an eReader and a 10.1″ we keep around the house for convenience, both on Lollipop. I’m not really bothered with buying new ones.

mada222
mada222

Samsung now doesn’t offer a lot budget of tablets just tab s3 and tab a 8″ so no.2 is great not bad.

ProJamesW
ProJamesW

With that price it’s no surprise. The Tab S4 is the most expensive S tablet. That’s not going to attract more buyers