It is no secret that Samsung is in a dire state in the Chinese smartphone market. In fact, the company has been struggling to retain its market share in most markets around the world, but the situation in China is particularly worse as the company’s market share dropped to negligible levels there. Samsung executives acknowledged this poor performance and vowed to fight back the declining fortunes in the world’s largest smartphone market.
Sadly, none of the efforts by Samsung to regain relevance in China seems to be yielding the desired results yet. According to a report from Strategy Analytics, the company’s market share in China tanked below 1% in Q2 2018. Samsung reportedly shipped a mere 800,000 units during the April-June quarter, resulting in a 0.8% market share and 12th rank in the Chinese smartphone market.
Down from 1.3% in Q1 2018
This is not the first time Samsung’s market share in China has fallen to such abysmal levels. Towards the second half of 2017, the company’s position in China had weakened dramatically, and its market share reportedly fell below 1% in Q4 2017. However, the company recovered slightly and managed to grab 1.3% market share in the first quarter of this year, primarily due to the initial sales of the Galaxy S9. These market share numbers look devastating when compared to the above 20% market share the company held a few years back.
As per the report, Huawei grabbed 27% market share and emerged as the largest vendor in China. Oppo, Vivo, and Xiaomi occupied the next three ranks, respectively. Carving out a niche market for itself in the premium segment, even Apple managed to grab an impressive 5.7% market share.