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Samsung’s smartphone market share hits an all-time high in South Korea


Last updated: November 15th, 2020 at 04:05 UTC+01:00

Samsung’s business boomed during the third quarter despite the pandemic. Its quarterly revenue soared to an all-time high, and it managed to surpass Apple’s smartphone market share in the US. Samsung appears to have done really well in its home market, too, according to a new report.

A new report from market research firm Strategy Analytics claims that Samsung’s market share reached an all-time high in the South Korean smartphone market. The tech giant’s market share reached a record 72.3% (up from 67.9% last year) during Q3 2020 in South Korea, while Apple (8.9%) and LG (9.6%) both saw their market shares decline below the 10% mark. This is the first time Samsung’s smartphone market share has crossed the 70% mark in Korea.

The Galaxy Note 20 series, Galaxy Z Flip 5G, and the Galaxy Z Fold 2, which were launched in Q3 2020, helped Samsung in reaching its highest ever market share as the company shipped 3.4 million units. However, the company’s market share is expected to drop slightly during Q4 as the demand for Apple’s new iPhones—iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max—seems strong.

To counter the iPhone 12 series, Samsung is expected to launch the Galaxy S21 series earlier than usual. We had reported that the upcoming flagship smartphone series from the company will be unveiled in early January 2021. Other reports indicate that the Galaxy S21, Galaxy S21+, and the Galaxy S21 Ultra could go on sale by late January. Specifications of the Galaxy S21 series leaked last night.

Via BusinessPhone KoreaSouth Korea
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