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Opinion

Samsung’s Disney AR Emoji deal is a masterstroke

With the Galaxy S9, Samsung introduced AR Emoji. Like the iPhone X’s Animoji feature, AR Emoji lets you create emojis that “follow your movements and expressions,” and Samsung managed to rope in Disney to bring many of its popular characters to AR Emoji. Mickey Mouse and Minnie Mouse emojis have already gone live (see how to start using them here), and over the course of the year, more Disney characters will be made available. While Samsung’s implementation of AR Emoji isn’t that great, especially when compared to Apple’s Animoji (which has the benefit of the iPhone X’s Face ID technology for more accurate emulation of the user’s face), the company has stepped up its game with the collaboration with Disney.

Samsung’s Disney AR Emoji deal is a masterstroke

Disney has always been popular with children, and it’s also managed to attract parents through its animated movies (films like The Incredibles and WALL-E have found fans in both the young and old) and, in the last decade, through the Marvel Cinematic Universe. Apple is famous for its design and software, but Samsung seems to have taken up the task of bringing new features that can attract more and more customers. Super slow-mo videos are one such feature, but while you may not always find yourself wanting to take a slow-mo video, AR Emojis can be real fun, especially when it comes to communicating with your family and friends, something you’ll do all too often.

AR Emoji will also prove a hit with children, and I just think Samsung has pulled off a masterstroke by teaming up with Disney, despite the latter’s usually cosy relationship with Apple (particularly with the cartoon side of things; the Apple Watch, for example, comes preloaded with Mickey and Minnie Mouse watch faces). Sure, AR Emoji could be better, and at this point only the Mickey and Minnie Mouse emojis are available, but this collaboration shows how Samsung is starting to think ahead in areas that many might not deem so important.

For me, it’s the best collaboration Samsung has ever cooked up, and the only thing the company needs to do now is hype it up, add more Disney characters as soon as possible, and work on improving AR Emoji the best it can.

The ball’s in Apple’s court now.

7 Comments

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Micah
Micah

I could care less about Apple’s implementation of anything.. Why even mention stupid face id like it matters to anyone.. I’ve been hearing even iPhone users hate it and want their home button back.. Whoever wrote this story must be an iPhone fan..

Biransahin
Biransahin

I agree Danny. It’s great.. I don’t have S9 plus, my wife does and is having great fun with this feature, particularly sending messages as Minnie Mouse to younger family members. A small tip for users. After choosing your AR emoji on the phone, just wait a couple of seconds before starting and the syncing is absolutely perfect, as good as animojis, if not better. Hopefully Samsung will send an update to make it latch on to your face a bit faster. But than tiny wait before moving really makes a big difference.

digvijayshinde
digvijayshinde

I have read this whole content in one of the previous articles. Content over quality gets you nowhere. Always remember, Quality > Quantity.

digvijayshinde
digvijayshinde

Management lessons!

Abhijeet
Abhijeet

And we’d agree if that’s what we usually do, which we don’t. I’m guessing this is one Samsung move all of us here at SamMobile got impressed by (though not necessarily by the implementation of AR Emoji in general).

o0MHJ0o
o0MHJ0o

This is an opinion article, where they are sharing their thoughts on the use of AR – where before they have just stated what it does, and how it works.

Biransahin
Biransahin

How it works has already been explained. This is just an opinion for users of the technology. You should put some thought into the quality of your comment before writing it.