Last updated: October 20th, 2020 at 16:20 UTC+01:00

Samsung forgets Exynos in its latest bid to promote the Galaxy S20 FE

Samsung has described the Galaxy S20 FE (Fan Edition) as a product that contains only those features that real users value in its latest unboxing advertisement campaign. In other words, it’s a phone designed for fans – reason why it’s called the Fan Edition – and according to Samsung, the Galaxy S20 FE meets the fans’ expectations in four main areas: design, display, cameras, and performance.

As you would expect, the company highlights the rich color palette offered by the Galaxy S20 FE as one of its main selling points, though oddly enough, it omits the Cloud Orange flavor and lists only five color options out of six. But another, more important detail omitted by Samsung in its latest advertisement campaign is the Exynos 990 chipset.

The company claims that the Galaxy S20 FE provides a seamless, smooth and powerful experience, thanks in no small part to its […] Qualcomm Snapdragon 865 processor. It makes no mention of the variant powered by its own Exynos solution developed in house, despite the fact that the 5G/Snapdragon variant is not available in every market.

Samsung is ready to forget all about the Exynos 990

It’s worth noting that the recent unboxing promotional campaign is not meant for a specific market but for the global scene, so availability is not the reason why the Exynos 990 chipset was completely ignored in Samsung’s latest press release.

Furthermore, the Snapdragon 865-powered Galaxy S20 FE variant is not exclusive to a couple of markets like the USA and South Korea. Instead, both the 4G/Exynos and 5G/Snapdragon variants are being sold in parallel in most markets. Most, but not all, and this is why omitting the Exynos SoC solution looks like a bad move on Samsung’s part.

The company is technically promoting the Snapdragon variant for the global market and describes it as the smartphone to get if you’re a fan of the brand, but it doesn’t mention anything about the 5G/Snapdragon model missing in some countries such as India, Turkey, and others.

It almost looks as if Samsung doesn’t even want to acknowledge the Exynos-powered Galaxy S20 FE variant, and that’s saying something given that the Exynos 990 was developed in house by Samsung’s chipset division. In theory, Samsung should have plenty of reasons to promote the Exynos 990 variant over the Snapdragon one, but the reality is that the latter chipset is simply better than the former solution and Samsung is silently admitting it.

Is the Snapdragon-powered Galaxy S20 FE available in your market or are you stuck with the Exynos model? Let us know in the comment section below.