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Samsung dethrones Xiaomi to become India’s biggest smartphone brand in Q3 2020

Business
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Last updated: October 29th, 2020 at 07:29 UTC+02:00

It looks like today is a good day for Samsung. Earlier today, the company reported its highest-ever quarterly revenue. It is now being reported that Samsung managed to dethrone Xiaomi in the Indian smartphone market and regained its number one position after a gap of two years. However, a report from Canalys stated a few days ago that Samsung is still in the second position.

According to the latest numbers from market analysis firm Counterpoint Research, Samsung’s achieved an impressive 32% year-on-year growth during Q3 2020 to become India’s leading smartphone brand. The South Korean firm managed to grab a 24% share of the market, while Xiaomi slipped to the second spot and its market share was 23%.

Samsung was reportedly the fastest to recover from the COVID-19 dent. The company’s strong performance resulted from multiple strategies, including effective supply chain management, the launch of good mid-range models, and touching of various price points. The company aggressively pushed its smartphones in the online market, and its online contribution to the business was the highest. Anti-Chinese sentiment could also be one of the factors for Samsung’s impressive growth in the country.

Vivo was the third-biggest smartphone brand in India with a market share of 16%, while Realme and OPPO grabbed the fourth and fifth positions with a market share of 15% and 10%, respectively. In the value flagship segment ($400 to $600), OnePlus remained at the top position. Apple did well in the premium segment, thanks to strong sales of the iPhone 11 and the iPhone SE 2020.

Samsung Smartphone Market Share India Q3 2020 Counterpoint Research

Source BusinessPhone IndiaXiaomi
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