Until last year, Samsung performed quite well in the Indian smartphone market, having the highest share in terms of shipments. This year, however, hasn’t been all that good for the company in the country. In the first quarter of 2024, the South Korean tech giant lost the lead position to Vivo. In Q2 2024, the company dropped down to the third position with Oppo taking the second number. As it turns out, Samsung hasn’t performed all that well in the last quarter as well.
The story continues after the video…
According to a new report from International Data Corporation (IDC), Samsung had a share of 12.3% in the Indian smartphone market in Q3 2024. With that, it is in the third position. The South Korean tech giant’s market share has dropped 0.6 percentage points in this quarter compared to the last. In the first and the second position are Vivo and Oppo with 15.8% and 13.9% market share. In the fourth and the fifth place are Realme and Xiaomi with 11.5% and 11.4% marker share. Apple is the sixth position with an 8.6% market share.
So, why is Samsung losing its grip on the market consistently since the last three quarters? Is it because the company isn’t offering phones as good as those from other brands, especially Vivo and Oppo? Well, that’s certainly not the case. On paper, the South Korean tech giant’s phones are as good as the ones from the other two brands for the price. That leaves with only one speculation. Samsung isn’t marketing Galaxy phones as much as Vivo and Oppo are marketing theirs. Improving in this space should massively help the company.
