SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung beats Huawei to regain top spot in Russia’s smartphone market

Phone
By 

Last updated: November 30th, 2020 at 16:01 UTC+02:00

Samsung is now leading the smartphone market in Russia after dethroning Huawei in the third quarter of the year. Huawei held the top spot in the previous quarters but due to numerous factors including a supply shortage for the Chinese tech giant, the tables have turned and Samsung is now leading the charge.

Huawei had the bigger influence across online retail channels in Russia throughout Q3 2020. It boosted its online market share from 25.5% in Q3 2019 up to 27.8% a year later. Meanwhile, Samsung’s online retail influence had dropped and the company recorded an online market share of 26.3% in Q3 2020, down from 37.6% a year before.

Even so, Samsung is now leading the smartphone market in Russia

Samsung lost to Huawei as well as Xiaomi in terms of online shipment market share in Russia, however, the company managed to offset its online losses with strong sales through offline retail channels.

All things considered, Samsung had the highest combined revenue from online and offline retail channels. According to Counterpoint Research, two of its most popular smartphone models in Russia were the Galaxy A51 and the Galaxy A31, which isn’t all that surprising given that the Galaxy A51 has so far been one of the most successful Galaxy phones of the year in many other markets.

According to industry watchers, the smartphone market in Russia is recovering and flagship models are gaining more attention in part thanks to attractive trade-in offers. At the same time, Samsung’s rivals from China continue to aggressively attack the low and mid-range segments, so only time will tell how Q4 pans out. We’ll keep you posted.

BusinessGeneralPhone Galaxy A31Galaxy A51HuaweiRussia
Load 2 comments

You might also like

Galaxy Z Flip 3 to rule the market until Galaxy Z Fold 4 lowers prices

Foldable smartphone shipments were up in Q1 2022, and Samsung led the charge with the Galaxy Z Flip 3 and the …

  • By Mihai Matei
  • 3 weeks ago

Galaxy A31 gets the sweet Android 12 update

If you are a Galaxy A31 user, here’s some good news for you: Samsung has released the Android 12-based O …

  • By Asif Iqbal Shaik
  • 1 month ago

Galaxy A51 gets Android 12 update in the US

Last month, Samsung released the Android 12 update to the Galaxy A51’s international variant. Now, the u …

  • By Asif Iqbal Shaik
  • 2 months ago

Galaxy M33 joins Samsung flagships in getting the May 2022 security pa …

The May 2022 security patch went live last week, and so far, Samsung has made the patch available to a variety …

  • By Mihai Matei
  • 2 months ago

Samsung beats Intel in the semiconductor market for the first time in …

Last year, after lagging behind Intel for a few years, Samsung’s semiconductor business finally recorded …

  • By Mihai Matei
  • 2 months ago

Galaxy A51 is getting the April 2022 security patch

Yet another Samsung phone is being updated with the latest security patch. Which one? It’s the Galaxy A5 …

  • By Mihai Matei
  • 2 months ago