New deals, Galaxy S25 edge, S25 Ultra, Watch Ultra, and Bespoke AI Jet Ultra!
Last updated: June 3rd, 2020 at 16:50 UTC+02:00
SamMobile has affiliate and sponsored partnerships, we may earn a commission.
Reading time: 2 minutes
Many European countries entered varying stages of lockdown in March, with most offline stores and businesses closing down in an effort to maintain social distancing. Italy was most-impacted in Q1 2020 in terms of smartphone sales, registering a 21% year-on-year decline. Nevertheless, Samsung had a 39% market share in Italy, the largest share in all the European countries mentioned by the market research firm in the recent analysis.
The least affected country was Russia, recording only a 1% year-on-year drop. Huawei maintained the lead in Russia with 33% market share, while Samsung was second with 19%. Across all Europe, Samsung had a 35% market share in Q1 2020 and was followed by Apple (32%) and Huawei (13%).
Smartphone sales have also dropped considerably in LATAM countries, according to the research firm. In Q1 2020, the smartphone market in Latin America registered a massive quarter-on-quarter decline from 30.1% to 20.8%.
However, Samsung was not only able to maintain its dominant position in LATAM countries, but also boosted its smartphone shipment market share from 35.4% in Q1 2019 to 37.9% a year later. Every other major smartphone brand except for Samsung and Xiaomi have had their shipment market shares drop by the end of the first quarter, in large part due to the coronavirus outbreak.
Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
Trending
We'd like to show you notifications for the latest important news and updates