SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Huawei temporarily edged past Samsung to become largest smartphone brand

Phone
By 

Last updated: June 16th, 2020 at 11:57 UTC+02:00

Samsung has been the world’s largest smartphone brand in the world for years now, at least in terms of units sold. Huawei has been eyeing the number one position, and it aimed to defeat the South Korean firm in 2020. However, those dreams were killed when the US applied trade sanctions against Huawei. Despite trade sanctions, it is being reported that Huawei temporarily dethroned Samsung and became the world’s largest smartphone maker.

According to the latest data from market research firm Counterpoint Research, Huawei edged past Samsung in April 2020 to grab a 19% share of the global smartphone market. Huawei’s market share rose due to its efforts to increase the market share in China after the US trade ban. Samsung’s market share in the same month dipped to around 17% due to coronavirus lockdowns in its key markets such as India, Latin America, parts of Europe, and the US. This also affected the sales of the Galaxy S20 series.

While improved market share is a welcome change for Huawei, the company is still expecting a 20% drop in sales in 2020 due to the US trade ban and the lack of Google Mobile Services on its phones. Although the company has developed its own app store and ecosystem, not many people outside of China would prefer phones that lack the Google Play Store and other Google services such as Gmail, Google Drive, Google Maps, and YouTube.

Moreover, the US has also cut off Huawei from TSMC’s chip manufacturing services, so the Chinese smartphone maker will face a lot of trouble in getting high-end chips for its flagship smartphones this year unless Samsung comes to the rescue. As such, Huawei won’t likely be able to defeat Samsung in the long run unless the US lifts the trade ban. Meanwhile, Samsung improved its smartphone ASP (average selling price) and maintained its number two position in the premium smartphone segment.

Via BusinessPhone Huawei
Load 4 comments

You might also like

Galaxy Z Flip 3 to rule the market until Galaxy Z Fold 4 lowers prices

Foldable smartphone shipments were up in Q1 2022, and Samsung led the charge with the Galaxy Z Flip 3 and the Galaxy Z Fold 3. It shouldn’t surprise anyone who has followed Samsung’s progress in this growing market segment in the previous months or years, but it is worth noting that Huawei’s presence in the […]

  • By Mihai Matei
  • 3 months ago

Samsung beats Intel in the semiconductor market for the first time in years

Last year, after lagging behind Intel for a few years, Samsung’s semiconductor business finally recorded higher revenues than its US rival. Samsung’s semiconductor revenues overtook Intel’s for the first time since 2018. The Korean tech giant had a 12.3% semiconductor market share and recorded $73.1 billion in revenue in 2021 (via Gartner). Intel dropped to […]

  • By Mihai Matei
  • 4 months ago

Huawei P50 Pocket vs Galaxy Z Flip 3: Delusions of grandeur vs reality

The Galaxy Z Flip 3 is by far the most successful foldable phone on the market as of this writing, Samsung or otherwise. It was only a matter of time before other OEMs began to borrow the formula and try recreating its success, and it looks like Huawei took that responsibility upon itself. Huawei unveiled […]

  • By Mihai Matei
  • 7 months ago

Trouble for Galaxy Z Flip 3 as Huawei unleashes P50 Pocket worldwide

The Galaxy Z Flip 3 didn’t have any real competitors. It’s the only clamshell foldable smartphone that’s being sold at scale. Huawei did showcase its own clamshell foldable but it was only limited to China initially. Not anymore. Huawei has now released the P50 Pocket foldable smartphone across the globe. Anybody who’s interested in a […]

  • By Adnan Farooqui
  • 7 months ago

Huawei’s P50 Pocket is a bad Galaxy Z Flip 3 clone

The rumors were true, and Huawei has responded to Samsung’s dominance over the foldable phone market with a Galaxy Z Flip 3 competitor called the P50 Pocket. And once again, as per rumors, Huawei took cost-saving measures to increase the P50 Pocket’s chances of success against its rival. The highest barrier to entry in the […]

  • By Mihai Matei
  • 8 months ago

Samsung could lose foldable market share in 2022 but boost shipments

The popularity of foldable smartphones is rising thanks to Samsung’s efforts this year. Foldable phones do well enough to take up 8.9% of the smartphone market, but market watchers estimate these types of devices to gain more traction next year. Samsung is expected to release the Galaxy Z Fold 4 and Z Flip 4 in […]

  • By Mihai Matei
  • 8 months ago