SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
News For You
Notifications

Samsung plans to revamp its midrange smartphone lineup in India  

Phone
By 

Last updated: August 23rd, 2018 at 23:43 UTC+02:00

Samsung may be staring at complete decimation in the Chinese smartphone market, but the company is doing reasonably well in India. After briefly losing the momentum to Xiaomi for a few quarters, the company fought back hard with the refreshed Galaxy J series models to regain some of the lost market and mindshare in Q2 this year.

Though Samsung has addressed concerns about its budget segment devices to an extent, the company’s midrange smartphones still continue to struggle against the better-specced offerings from Chinese brands. Samsung is aware of the problem and is planning to change the situation soon by launching more compelling midrange options in the next quarter (October – December).

During an interaction with the press after the Galaxy Note 9 launch event in India, DJ Koh, CEO of Samsung’s Mobile Division, said, “Since February this year, I have changed my strategy for the Indian market as the competition got tough and terrain harsh. We dominated in some areas while struggle in some during the course. You will now see devices coming from us in the mid-segment space with flagship features and functionalities that will delight our customers in India.”

Plans to launch smart devices as well

Interestingly, Koh also spoke about launching a wide range of smart devices in the Indian market. He said, “I am building a complete ecosystem of smart devices for the millennials in India. We are not concerned about the sales numbers but focus on creating a trust bond with our customers and partners in the country where we are the leader for years.”

To what extent Koh’s strategy and confidence materialize into sought-after products will be revealed in a couple of months. For now, it is clear Samsung India has aggressive plans for the last quarter of this year. Even the Galaxy Note 9's pricing is the same as the Galaxy Note 8's for the base model in the country, helped partly by the fact that Samsung assembles smartphones locally in India.

Via Phone India
Galaxy AI summarized

Scroll for more related content
News For You

You might also like

Samsung’s global boss visits India to review business operations

Samsung’s global boss visits India to review business operations

Samsung Electronics chairman Lee Jae-yong is reportedly on a trip to India to review the company's local business performance. He is also expected to attend Anant Ambani's wedding ceremony during his visit. Anant Ambani is the son of Mukesh Ambani, the world's 11th richest person, and is richer than Nvidia's Jensen Huang. Lee visits India […]

  • By Asif Iqbal Shaik
  • 17 hours ago
Facing green line issue? You might be in luck if you have this Galaxy phone

Facing green line issue? You might be in luck if you have this Galaxy phone

Some Samsung smartphone users have faced a green line/pink line issue over the past 2-3 years. The South Korean firm hasn't addressed the issue head-on. After social media outrage, Samsung India announced a few months ago that Galaxy S21 and Galaxy S22 users with green line issues could get free screen repair. Now, the company […]

  • By Asif Iqbal Shaik
  • 2 days ago
Galaxy Buds 3 and Buds 3 Pro pricing revealed for India

Galaxy Buds 3 and Buds 3 Pro pricing revealed for India

After unveiling the Galaxy Buds 3 and the Galaxy Buds 3 Pro globally at the Galaxy Unpacked event in Paris a couple of hours ago, Samsung has now launched the two earbuds in India. Here’s how much they cost and their pre-order offers and release dates in the country. Galaxy Buds 3, Buds 3 Pro […]

  • By Abid Iqbal Shaik
  • 2 days ago
Here are the Indian prices for Galaxy Watch 7 and Watch Ultra

Here are the Indian prices for Galaxy Watch 7 and Watch Ultra

Usually, when Samsung unveils new products at a Galaxy Unpacked event, it launches those devices in India the next day. Surprisingly, that’s not the case this time around. Within a few hours of unveiling the Galaxy Z Fold 6 and the Galaxy Z Flip 6 globally, the company launched the two devices in India. Now, […]

  • By Abid Iqbal Shaik
  • 2 days ago
Galaxy Z Fold 6, Flip 6 reach India with higher prices

Galaxy Z Fold 6, Flip 6 reach India with higher prices

At the Galaxy Unpacked event today, Samsung unveiled its latest foldable smartphones, the Galaxy Z Fold 6 and the Galaxy Z Flip 6. The Indian pricing for those devices has been revealed now, and potential buyers might not like the price hike. Galaxy Z Fold 6 and Galaxy Z Flip 6 prices and release date […]

  • By Abid Iqbal Shaik
  • 2 days ago
Samsung Bespoke AI appliances get great offers in India

Samsung Bespoke AI appliances get great offers in India

In April this year, Samsung launched the 2024 lineup of Bespoke AI home appliances in India. Now, almost two months later, the company has announced Bespoke AI Days in the country. During this event, which will be live from 5 July 2024 to 14 July 2024, the brand will offer cashback of up to INR […]

  • By Abid Iqbal Shaik
  • 4 days ago