Samsung is hosting its second annual QLED & Advanced Displays Summit on June 27 and 28 in California. At the event, Samsung offered insights into its plans for QLED displays, efforts in building an 8K ecosystem, plans for MicroLED technology, etc. The summit is co-hosted by Samsung and a display consultant named Insight Media.

Centered around TV technologies

The Korean company showcased, among many other things, HDR10+ mastering workflows, automatic color calibration, no burn-in enhancements in 2018 QLED TVs, etc. at the summit. Many industry experts, influencers, and other participants attended the summit and witnessed live demos by Samsung. The talks and discussions were centered around TV technologies and other related topics.

“Samsung has built a reputation for its history of innovation and ground-breaking developments in the TV industry. We’re committed to maintaining that trend by bringing advancements of 8K and MicroLED TV technology to the consumers and continuing our investment in enhancing the viewing experience,” said Jongsuk Chu, Senior VP of Samsung’s Visual Display Business.

Samsung officially unveiled the MicroLED TV technology at CES 2018 earlier this year. The new display technology is seen as the company’s counter to the growing threat from OLED TVs in the premium segment. The company announced plans to launch a MicroLED TV in the market in the second-half of this year. In the meantime, it released the 2018 QLED TVs with many smart features and IoT capabilities.