Reserve the next Galaxy and get $50 instant Samsung Credit!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
News For You
Notifications

Samsung leads the premium smartphone segment in India

Phone
By 

Last updated: April 30th, 2018 at 23:03 UTC+02:00

Samsung has been battling strong competition from the Chinese OEMs in the Indian smartphone market. In particular, Xiaomi with its ruthless pricing has posed a major threat to Samsung’s dominance in India. Depending on which market research firm you believe, Xiaomi was either ahead of or close to Samsung’s market share during the second-half of 2017 in India.

So far, Q1 2018 also seems to be following the same trend, despite Samsung’s efforts. Last week, Canalys published Q1 smartphone shipment numbers for India, placing Xiaomi at the top of the vendors' list with 31% market share. Prior to that, Counterpoint Research also crowned Xiaomi as the largest vendor in India in the first quarter of 2018.

Demand for the Galaxy S9/S9+ pushed Samsung to the top

However, in the premium smartphone segment, Samsung seems to be doing well despite the competition from Apple, OnePlus, and others. According to the data published by Counterpoint Research for Q1 2018, Samsung regained the top spot in the premium smartphone segment (Apple held it in Q4 2017) with around 50% market share and 16% YoY growth. The upsurge is driven by the strong demand for the recently launched Galaxy S9, Galaxy S9+, and Galaxy A8+.

Even in the premium smartphone segment, which the Counterpoint Research pegs at 4% of the overall Indian smartphone market, Samsung is facing heat from a Chinese brand known for its aggressive pricing. While Xiaomi is the Samsung’s main rival in the budget segment, another Chinese company, OnePlus, is shaping up to be a major contender in the premium smartphone market by holding on to the second place in market share since Q3 2017.

In fact, Counterpoint Research crowns OnePlus 5T as the best-selling premium smartphone in the last quarter which, to be frank, sounds dubious given its limited availability and marketing spend. Apple settled for the third spot as the euphoria around its new phones begins to fade.

Source Phone India
Galaxy AI summarized

Scroll for more related content
News For You

You might also like

Samsung Bespoke AI appliances get great offers in India

Samsung Bespoke AI appliances get great offers in India

In April this year, Samsung launched the 2024 lineup of Bespoke AI home appliances in India. Now, almost two months later, the company has announced Bespoke AI Days in the country. During this event, which will be live from 5 July 2024 to 14 July 2024, the brand will offer cashback of up to INR […]

  • By Abid Iqbal Shaik
  • 2 days ago
Galaxy M35 with vapor chamber cooling launching in India soon

Galaxy M35 with vapor chamber cooling launching in India soon

Samsung generally uses a vapor chamber cooling system in its high-end phones and tablets. It has dabbled with putting vapor cooling chambers in mid-range phones now and then, and this year, the Galaxy A35 and Galaxy A55 brought the biggest vapor cooling chamber of any mid-range Samsung device. However, there's another mid-range Samsung device that […]

  • By Asif Iqbal Shaik
  • 4 days ago
Galaxy M35 is coming to India one week after Unpacked

Galaxy M35 is coming to India one week after Unpacked

Samsung has reportedly confirmed the launch date for the Galaxy M35 in India. According to new bits of information, the mid-range M-branded phone is coming soon after Unpacked 2024 and will become official even earlier than Amazon Prime Day kicks off. Samsung will introduce the Galaxy M35 to India on July 17, revealed local publication […]

  • By Mihai Matei
  • 5 days ago
Galaxy M35 is heading to India on Amazon Prime Day

Galaxy M35 is heading to India on Amazon Prime Day

Samsung launched the Galaxy M35 globally in May this year. However, even before the company launched the smartphone globally, we learned that the brand would bring the phone to India. Well, slightly more than a month after the global launch, we finally have an official confirmation about the device’s launch in India. That’s not all […]

  • By Abid Iqbal Shaik
  • 1 week ago
Samsung launches Galaxy Book 4 Ultra in India

Samsung launches Galaxy Book 4 Ultra in India

Samsung’s Galaxy Book 4 series has five models: Galaxy Book 4, Galaxy Book 4 360, Galaxy Book 4 Pro, Galaxy Book 4 Pro 360, and the Galaxy Book Ultra. The company launched the Galaxy Book 4 360, Galaxy Book 4 Pro, and Galaxy Book 4 Pro 360 in India on 22 February 2024, and the […]

  • By Abid Iqbal Shaik
  • 2 weeks ago
Samsung could supply 5G networking gear to Indian network carrier Vi

Samsung could supply 5G networking gear to Indian network carrier Vi

Samsung Networks, the telecommunication networking division of Samsung Electronics, is among the world's biggest telecom equipment manufacturers. It has been revealed that Samsung Networks has been in talks with Indian network carrier Vi (Vodafone Idea) to supply 4G and 5G networking gear. Vi (Vodafone Idea) in talks with Samsung Networks for 4G and 5G vRAN […]

  • By Asif Iqbal Shaik
  • 2 weeks ago