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Last updated: October 16th, 2020 at 14:42 UTC+02:00
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According to Strategy Analytics director Ken Hyers, 7% of all the smartphones that were shipped to Western Europe in the first half of 2020 had 5G capabilities. The firm estimates that roughly 4 million 5G handsets were shipped in the region. Samsung led the 5G smartphone market in Western Europe largely thanks to models such as the Galaxy S20 5G and the Galaxy A90 5G.
Samsung is dominating the 5G smartphone segment and it seemingly appears invulnerable given that it already achieved an 88% market share in Western European in just six months. But in truth, the biggest reason why the company's 5G smartphones are as successful as they are is that the company barely has any competition.
Or to be more precise, the company didn't have any real competition until recently, but Apple just unveiled its iPhone 12 series earlier this week and all four models are 5G-enabled regardless of region. This means every iPhone 12 model that will be sold in Western Europe and elsewhere will add to Apple's 5G tally. In addition, more Chinese OEMs including OPPO and Xiaomi are readying new cost-effective 5G phones for the European market, so Samsung will be feeling the heat of more than one rival.
Industry watchers expect Apple to ship around 50-70 million iPhone 12 units worldwide by the end of the year. It will take only a few million sales for Apple to capture the Western European market and grab the leading position from Samsung.
Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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