Samsung continues to expand its free, ad-supported TV streaming service, Samsung TV Plus. The company has now rolled out the service in markets across Middle East and soon in South East Asia. The service is an initiative from Samsung to counter slowing demand for TVs through a new revenue source.
There's an expectation that this TV streaming service could become a big source of revenue. That's why Samsung is now expanding the service to new markets. It believes that the content fees Samsung TV Plus will generate may help compensate for the slower TV sales.
Samsung TV Plus expanding to six more markets
The free streaming service was first launched in South Korea back in 2015 before it was gradually expanded to Europe, North America, Australia, and India. Samsung is now bringing it to the Middle East which is a market that the company has been focusing on recently.
Samsung TV Plus provides viewers with a variety of free content without any monthly subscription. They do have to watch customized ads while Samsung gets to pocket commissions from advertisers, enabling the company to basically monetize the TVs that it has already sold to customers.
Samsung teams up with local content providers in the Middle East to provide appropriate content on TV Plus in the market. The content partners include Shahid and G Entertainment. Samsung TV Plus is initially being launched in Saudi Arabia, Egypt, and the United Arab Emirates.
In addition to launching in markets across the Middle East, the company is reportedly going to launch Samsung TV Plus in three Southeast Asian countries later this year. They include Thailand, Singapore, and Philippines.
