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Once again, the Galaxy S22 series and lower-cost Galaxy A phones weres the source behind this newfound success. Samsung hasn't reached this level of global dominance since April 2017. Back then, it had a market share of 25%.
Samsung was only 1% shy of topping that record in April 2022. And while Samsung's market share skyrocketed to 24% in terms of phone sales, Apple's plummeted to 15%. Apple was followed by Xiaomi, the latter of which held 12% of global smartphone market sales in April.
Aside from the Galaxy S22 and Galaxy A smartphones being great products, Samsung's positive outcome was driven by several other factors, such as robust supply chain management and a healthy supply-demand balance.
Samsung also made a huge impact in India, and attractive promotions in core markets, including Latin America, have also helped the company expand its presence.
“Going forward, Samsung is likely to retain the leadership position in the global smartphone market in Q2” predict Counterpoint Research analysts, adding that the foldable segment also has a lot of potential for the Korean tech giant.
Samsung is gearing up to release the Galaxy Z Fold 4 and Galaxy Z Flip 4 in August-September.
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Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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