SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Like Huawei, Xiaomi may fail to become a real threat to Samsung

Phone
By 

Last updated: December 17th, 2021 at 15:41 UTC+02:00

Xiaomi has seemingly become an increasing threat to Samsung’s market dominance, as well as Apple, but will the Chinese OEM eat away at Samsung’s share until there’s not enough left for the role of a market leader? You can never be too sure. After all, Huawei became a rising threat in a relatively short time before the trade ban pushed the brand into oblivion, but can Xiaomi succeed where Huawei failed and dethrone Samsung?

That’s what market analyst Counterpoint Research is attempting to find out. The rundown on Xiaomi is that its growth wasn’t, or rather it was, somewhat accidental. Xiaomi benefited massively from Samsung’s production issues in Vietnam. This, combined with Huawei’s exit from western markets, has allowed the Chinese OEM to get past Apple in Q2 and finish second behind Samsung. But this victory might not be long-lasting.

Samsung won’t be facing production issues forever, and the situation appears to have improved somewhat in Q3 as the tech giant shuffled production around. Coincidentally, that’s when Apple retook second place from Xiaomi.

Rivals come and go but, Samsung stays in the lead

The chart below shows the top 3 smartphone OEMs each quarter since 2012. It’s vastly dominated by Samsung (denoted by the blue bubble with the letter “S”), and it seems to show a pattern forming over the years.

Samsung led the market most of the time since 2012. Apple won a bunch of silver medals, but interestingly enough, the third spot was the most contended. At one point it was covered by ZTE, then Huawei and LG fought over the bronze medal for a while until the former OEM won. Huawei stole Apple’s spot for a few quarters, and now Xiaomi appears to be taking Huawei’s place. At least, for a while.

Throughout all this, Samsung remained the leader of the global smartphone market, and analysts suspect that the Korean tech giant will keep its crown for the foreseeable future. Like in the past, some OEMs will overtake Samsung occasionally in some quarters, but it won’t be enough to threaten its global smartphone market dominance.

Join SamMobile’s Telegram group and subscribe to our YouTube channel to get instant news updates and in-depth reviews of Samsung devices. You can also subscribe to get updates from us on Google News and follow us on Twitter.

Phone AppleHuaweiSamsung ElectronicsXiaomi
Load 1 comments

You might also like

Samsung increases phone shipments to Europe while the market declines

The European smartphone market continued to decline in the second quarter of the year, as geopolitical uncertainties and a deteriorating macro climate led to the lowest quarterly shipments registered since Q2 2020. Despite the decline, Samsung managed to ship more smartphones than it did a year ago and improved its market share. According to industry […]

  • By Mihai Matei
  • 21 hours ago

Samsung’s little alien creature now has a name, and it’s called “G-nusmas”

Samsung’s little alien creature featured in the Galaxy Z Flip 3 Bespoke Edition ads (below) might become an official Samsung mascot or virtual avatar similar to Sam. The CGI alien now has a name, and according to online documents, it’s called “G-nusmas.” Samsung applied to trademark the “G-nusmas” moniker with the European Union Intellectual Property […]

  • By Mihai Matei
  • 2 days ago

Samsung won’t give Apple its best OLED tech for iPhone 14

As per industry insiders, Samsung Display is one of Apple’s primary OLED suppliers for the upcoming iPhone 14 series. And according to a new report, the company will help Apple lower iPhone 14 OLED production costs by applying materials of different grades for different iPhone 14 models. Samsung Display will reportedly supply OLED panels for […]

  • By Mihai Matei
  • 2 days ago

Where are Samsung phones made? It’s not where you think

Samsung is the biggest smartphone vendor on the planet. Data from multiple industry trackers showed that the company shipped nearly 300 million units just last year. As you can probably imagine, a vast manufacturing network is required to pump out over a quarter of a billion devices every year. The company has factories in several […]

  • By Adnan Farooqui
  • 2 days ago

Samsung Galaxy smartphones in Russia are almost nowhere to be found

Although smartphone sales in Russia fell by nearly a third in Q2 2022, Samsung Galaxy devices are reportedly nowhere to be found on store shelves in several areas in Russia. Even though demand for smartphones in the second quarter of the year dropped to a new decade-low, the supply chain is hurting even more. Samsung […]

  • By Mihai Matei
  • 6 days ago

Samsung and Qualcomm have extended their chipset partnership to 2030

Qualcomm announced today that it has agreed to extend its patent license agreement with Samsung for another seven years. The agreement’s renewal guarantees that future Galaxy devices and Samsung PCs will be powered by Qualcomm technologies such as chipsets and networking equipment through the end of 2030. More specifically, Samsung and Qualcomm have extended their […]

  • By Mihai Matei
  • 6 days ago