Phones

Samsung’s new Galaxy A8+ ad takes on the OnePlus 6′ ‘the speed you need’ mantra

That OnePlus has marketed its phones as “flagship killers” since the company was founded is no secret. With the OnePlus 6, the Chinese OEM took it upon itself to make the fastest and smoothest Android phone, going as far as adopting the mantra of “The Speed You Need.” Judging by the phone’s reviews, OnePlus does seem to have accomplished what it set out to do, and the OnePlus 6 is being called the fastest Android smartphone yet. And, like previous OnePlus phones, you get flagship-level hardware at a much lower price than flagships from big-name manufacturers like Samsung, making the OnePlus 6 one of the most value-for-money smartphones out there today.

For Samsung, the competition from Chinese manufacturers usually comes in the budget category as far as prices are concerned. But when it comes to the OnePlus 6, the Korean giant will see its Galaxy A series phones being the biggest targets given the proximity of their price tags with the OnePlus offering. And with OnePlus primarily an online player, it’s no surprise Samsung has taken to the internet to tell people why they should get the Galaxy A8+ instead of the OnePlus 6.

Samsung says you deserve ‘more than just speed’

On YouTube, Samsung has a short new ad for the Galaxy A8+ that rips on the “speed you need” catchphrase of the OnePlus 6. As you can see in the image below, the company is touting features such as actual IP-rated water and dust resistance, Samsung Pay, a Super AMOLED display, and “Bixby Intelligence” to support the “more than just speed” tagline accompanying the phone. And, frankly, it’s a pretty good way to market your phone’s strengths to take the fight to a newly introduced competitor, even if the reasons listed by Samsung are not all that useful or better than what the OnePlus 6 is offering.

First, let’s talk about Bixby Intelligence. Without a dedicated Bixby button, the Galaxy A8+ isn’t a great example of how Samsung’s virtual assistant makes the consumer’s life better. The OnePlus 6 does get access to Google Assistant, and one can argue that without Bixby’s voice controls, the Galaxy A8+ isn’t really going to be all that smarter in terms of artificial intelligence.

Then there’s the Super AMOLED display. The Galaxy A8+ doesn’t have the notch seen on the OnePlus 6, but the latter does still have an AMOLED display. And, according to OnePlus, its “Optic AMOLED” display is a Super AMOLED display that’s tuned a bit differently. While the Super AMOLED displays on Samsung’s flagship phones would win a display competition every single time, its mid-range phones don’t exactly get the same quality AMOLED panels. As a result, it’s not exactly fair to call it an advantage for the A8+ compared to the OnePlus 6.

The Galaxy A8+ does hold its own

But the A8+ takes the lead when you take Samsung Pay and IP68 water resistance into account. Samsung Pay single-handedly makes many Samsung smartphones unique from the competition, and the convenience it offers is unmatched and will probably remain so in the foreseeable future. Water resistance is also where the A8+ does it better. The OnePlus 6 is being called weatherproof without an actual Ingress Protection (IP) rating, and its maker says you shouldn’t be taking the phone for a swim. Samsung doesn’t have to apply such conditions to the Galaxy A8+. So, despite being a mid-range device, the A8+ is officially equipped to handle splashes in water and unfettered use out in the rain.

At the end of the day, the OnePlus 6 is going to do extremely well based on the fact that it’s got a killer price for what is A-grade hardware. But Samsung’s Galaxy A8+ ad makes a good case for why it may be the better choice for some. It’s priced a bit lower than the OnePlus 6 as well, and with features like Samsung Pay and top-class water and dust resistance and a wholesome display with no notch, the A8+ holds its own despite being outmatched in the numbers game. Did we mention the A8+ also has a fast processor, unlike previous A series phones? It sure does, and you can see in our review why it’s close to Samsung’s own flagships in some regards.

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supra22x
supra22x

If you buy a Samsung, I’m not sure why anyone would bother buying anything other than a Galaxy S or Galaxy Note, there is better budget phones/mid range phones than Samsung, but flagship I would only consider buying Samsung or Apple, If Samsung stopped with all the mid range budget phones maybe they would be able to support the flagship phones better

Bobbingalong
Bobbingalong

You should see the competition coming up. The p20 pro and the 0pt6 is very good phones and much cheaper.

Best mid range phone is the honor 10

deardevil
deardevil

not every country has Samsung Pay,so this is a stupid argument …another thing that is more important then the speed is the money it costs and in that department Oneplus wins again.

Anonymous
Anonymous

stinkdian detected

PJaya
PJaya

A6, A6+, J4, J6 launch on Malaysia

gogolak
gogolak

First of all the S9 has better screen, better camera, water resistence ip68… better UX skin, dual speakers, and looks much better. And also if something happens with your device…samsung has a waranty service in every important city. I have a friend that had to send his 1+ 5t to poland for a minor problem with the charging port. So it isn.t always about the speed the 1+ offers. The better package is still the s9.. even if 1+ is cheaper.

Bobbingalong
Bobbingalong

Sorry! The OnePlus 6 is a direct competition to the s9+ look at its spec sheet! Apart from the screen it offer more for about £300 cheaper.

Spent some time yesterday with one against the s9+ and the s9+ is very sluggish compared to this!

8 GB ram and 128gb model is a beast.

I m sure Samsung will catch up in say 3 yes time given the s9 status of only 4gb ram

I hope the S10 is something magical else next year you will see even bigger leaps from the Chinese OEM at a much lower price

lfcrodrigues
lfcrodrigues

Sorry Samsung but there is no competition here. Oneplus 6 is waaaaay Better than A series. But they have a Good idea/ad.

Yousef206
Yousef206

Honestly Other than samung pay oneplus 6 is a much better option