E3 is permanently shutting down after nearly three decades

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E3 (Electronic Entertainment Expo) has announced that it is shutting down permanently after nearly three decades of activity. E3 began in 1995 and attracted countless video game exhibitions every year.

The show was first canceled in 2020 due to the pandemic. The last E3 game convention was held in an all-virtual environment in 2021, and subsequent shows were also canned. Now, the non-profit Entertainment Software Association (ESA) has officially shut down permanently, leaving one message on its website. It reads:

“After more than two decades of E3, each one bigger than the last, the time has come to say goodbye. Thanks for the memories. GGWP.”

Failing to stay relevant in a changing market

Although the ESA hasn't said why E3 is shutting down, industry watchers believe that the video game convention lost popularity in recent years and failed to attract enough partners and attention to remain sustainable.

In recent years, E3 lost partners like EA and Sony, while Nintendo moved to digital-only keynotes. It seems as though E3's fate was sealed in 2020 after its first cancelation and the convention never recovered.

In a recent social media post on X, the ESA announced that it will remain “focused on advocating for ESA member companies and the industry workforce to fuel positive cultural and economic impact every day.”

Image credit: Samsung

Mihai Matei - Senior Editor

[email protected]

First Samsung device: SGH-A800

Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.

Via Tech

E3 is permanently shutting down after nearly three decades

Failing to stay relevant in a changing market

Mihai Matei - Senior Editor

[email protected]

First Samsung device: SGH-A800

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