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Samsung promotes Galaxy Z Fold 2 Thom Browne Edition in 1-minute film

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Last updated: August 30th, 2020 at 14:34 UTC+01:00

Samsung partnered with New York City-based fashion designer Thom Browne earlier this year, leading to the creation of the Galaxy Z Flip Thom Browne Edition. The partnership appears to have worked out for both parties as Samsung confirmed a second Thom Browne-labeled device at Galaxy Unpacked 2020, namely the Galaxy Z Fold 2 Thom Browne Edition.

Exact launch and pricing details remain unknown but Samsung is bound to reveal more at Unpacked Part 2 on September 1. Until then, Samsung seemingly wants to keep the hype going with the release of a new promotional video starring the Galaxy Z Fold 2 Thom Browne Edition. It’s not labeled as a promo but as a 1-minute-long ‘Official Film’ called ‘A story in symmetry.’ And in true Thom Browne fashion, the video focuses less on the device itself and more on conveying a particular mood. You could say that the promo is as unique as the collaboration itself.

The Thom Browne Edition is a complete flagship package

The gorgeous Galaxy Z Fold 2 is only briefly shown in the latest promotional video but Samsung already confirmed earlier this month that the Thom Browne Edition consists of a Galaxy Z Fold 2, a pair of Galaxy Buds Live, and a Galaxy Watch 3, all of which carry the fashion designer’s Americana stripe and color scheme.

These accessories are not shown in the latest promo but they will ship along with the foldable device. This means that although the regular Galaxy Z Fold 2 is expected to go on sale for around 2,000 euro, the Thom Browne Edition will likely cost somewhere between 2,500 and 3,000 euro. The Galaxy Z Fold 2 itself won’t be manufactured in very large quantities so the Thom Browne Edition will be even rarer. Given enough time, it could become a collector’s item.

https://www.youtube.com/watch?v=rGICBMtvpek

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