SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung says upcoming Galaxy M handsets will be better and cheaper


Last updated: July 6th, 2020 at 12:04 UTC+02:00

The Galaxy M series has proven to be very successful for Samsung. The company launched its Galaxy M handsets last year in a bid to compete more effectively against the likes of Xiaomi and Vivo in India’s lucrative mid-range market.

It has been able to claw back market share in this segment thanks to the Galaxy M handsets. Customers have really liked what Samsung has offered and they have chosen to open their wallets for these devices. The company now says that the new Galaxy M handsets, lined up for the second half of this year, will be better and cheaper.

New Galaxy M models are due in the second half of 2020

Samsung had complete clarity about the demographic it wanted to target with the Galaxy M series. These handsets were developed with young Indian millennials in mind. Samsung observed their preferences for specs, features and pricing closely before manufacturing the Galaxy M series in India itself.

In order to aggressively price these devices, Samsung only sold the Galaxy M series online initially. That bet paid off as the handsets, particularly the Galaxy M30s, ended up performing very well. Samsung was able to regain its share of online sales in India through the Galaxy M handsets.

Following pushback from its offline retail partners, Samsung has recently made the Galaxy M series available through retailers, but only in limited quantities. Online sales are only expected to increase as a result of the pandemic so Samsung will continue to prioritize online sales for this series.

New models like the Galaxy M21 have performed very well and Samsung is now gearing up to add more handsets to the lineup. Samsung India SVP Asim Warsi has said that new Galaxy M models are coming in the second half of this year. “We will make sure that these new models are founded on forward-looking consumer insights that will pack-in the sort of powerful features that only the ‘M’ series have come to stand for in the industry,” he added.

The new models will appeal to a wider spectrum of younger customers with models priced below Rs. 10,000 (~$130), a sweet spot for those buying their first smartphone, and above Rs. 20,000 (~$260) for customers who want more features without breaking the bank.

The Galaxy M41 is one of the new models that Samsung is due to launch later this year. It’s expected to feature a massive 7,000mAh battery, which would be the highest ever on a Galaxy smartphone. The Galaxy M51 is expected to have a China Star OLED panel, enabling Samsung to offer a smartphone with an OLED display at a lower price. Galaxy M fans clearly have a lot to be excited for.

Via Phone Galaxy M41Galaxy M51India
Load 3 comments

You might also like

Galaxy M13 5G rumored to come with Dimensity 700 and 50MP camera

Samsung has been continuously expanding its mid-range and budget smartphone portfolio with the introduction of …

  • By Sagar Naresh
  • 1 day ago

Samsung launches Galaxy F13 with big screen, 6,000mAh battery in India

After teasing it a few days ago, Samsung has launched the Galaxy F13 in India. It is a variant of the Galaxy M …

  • By Asif Iqbal Shaik
  • 1 day ago

Samsung launches its 2022 soundbar lineup in India

Earlier this year, Samsung unveiled its new soundbar models for 2022. Today, on the occasion of World Music Da …

  • By Asif Iqbal Shaik
  • 2 days ago

Samsung Crystal 4K Neo is coming to India with best-in-segment feature …

Samsung has announced a new Crystal 4K Neo TV for the Indian market, available through Samsung’s officia …

  • By Mihai Matei
  • 3 days ago

Galaxy F13 with an important advantage over Galaxy M13 coming on June …

Yesterday, Samsung started teasing the Galaxy F13 in India. The upcoming affordable smartphone’s design …

  • By Asif Iqbal Shaik
  • 6 days ago

Galaxy F13 will debut in India soon, teaser up on Flipkart

Signs of the Galaxy F13 started showing up two months ago when the phone appeared in Geekbench’s databas …

  • By Asif Iqbal Shaik
  • 1 week ago