Galaxy M30s enjoys success in India, improves Samsung's market share

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A few months ago, IDC reported that Samsung's smartphone shipments in India have slowed down in Q3 2019 despite the market showing strong signs of growth. The company was losing ground to OEMs from China, including Xiaomi, Vivo, and Realme. The good news is that Samsung has regained its momentum in the final quarter of 2019, according to a fresh IDC report cited by The Economic Times.

Samsung increased its market share in India from 16.19% in September to 19.85% a month later. The company performed even better in November when its share topped 21.08% of the market. At the same time, rivals including Realme and Vivo have underperformed.

Furthermore, Samsung was able to increase its online influence and nearly doubled its online share in just a couple of months. Samsung held 10.3% of the online market space in September 2019, but the figure reached 18.77% in November.

The Galaxy M30s seems to be a smashing hit

According to IDC, the Galaxy M30s has been very successful in India ever since it was released at the end of September, with online sales driving shipments for the brand. The source didn't reveal any exact shipping figures for the device, but the idea that the Galaxy M30s is performing well in the country does not surprise. After all, when the device was released, we considered it to be Samsung's new value-for-money champion in our full review. Many of Samsung's customers in India seem to have felt the same way.

Samsung is developing a direct sequel to the Galaxy M30s, and it, too, could become a favorite in India. The device follows the same naming scheme of the Galaxy A (2020) series, and it should be unveiled as the Galaxy M31. Availability details remain unknown, but the new model is expected to include a couple of key upgrades in terms of SoC and software. It could also boast the same quad camera setup as the Galaxy A51.

Samsung secured second place in India in Q4 2019 while Xiaomi maintained its lead. Hopefully, the 2020 Galaxy M lineup will help the company close the gap between it and its biggest rival in the country.

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Mihai Matei - Senior Editor

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First Samsung device: SGH-A800

Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.

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