Samsung’s smartphone business has been doing pretty well in western markets. Recently, the South Korean tech giant dethroned Apple in the US for the first time in several years. Now, it is being reported that Samsung’s market share improved in Canada during Q3 2020.
According to a report from Counterpoint Research, Samsung’s market share in Canada was 33% during the third quarter of 2020. It is slightly higher than the 32% market share that the company had during Q3 2019. Apple is still at the number one position in Canada with a market share of 53%. However, its market share has dropped 3 percentage points compared to the numbers from Q3 2019. LG was the third-biggest smartphone brand in Canada, but its market share was just 4% (compared to 3% in Q3 2019).
Samsung’s smartphone sales were driven by robust demand for the Galaxy Note 20 series, Galaxy A51, Galaxy A71, and the Galaxy S10 series. Smartphone sales in Canada jumped 13% year-on-year due to pent-up demand since the COVID-19 pandemic started. Six out of the top ten best-selling smartphones were from Apple, with the iPhone 11 being the best-selling phone in Canada. The remaining four smartphone models were from Samsung.
Apple’s market share is set to rise in Canada due to the launch of the iPhone 12 series. To counter the new iPhones, Samsung is planning to launch the Galaxy S21, Galaxy S21+, and the Galaxy S21 Ultra in January 2021.