SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung resumes BTS collab with lighthearted Galaxy Z Fold 2 unboxing

Phone
By 

Last updated: September 4th, 2020 at 09:17 UTC+02:00

Samsung’s collaboration with boy band phenomenon Bangtan Boys – aka BTS – continued this week after the company detailed the Galaxy Z Fold 2, its latest foldable flagship set to be released worldwide later this month. In the meantime, the megapopular Korean group was tasked with doing another unboxing video.

The Galaxy X BTS partnership is expected to be concluded in the coming months. Regardless, it seems rather likely that Samsung will be exploring yet another deal with the group sooner rather than later. After all, while 2020 hasn’t exactly been smooth sailing for Samsung – or anyone else – this BTS projected ended up inviting a baffling amount of attention. It also gave us some of the most relaxed promo videos we’ve ever seen from Samsung. Take, for example, BTS’s new unboxing:

Another week, another Samsung x BTS collab

Not that we’re complaining about this chill tone to Samsung’s advertising, it’s just curious to witness. If you haven’t already, definitely take a look at the previous video of BTS unboxing the Galaxy S20+ BTS Edition in early summer to equally carefree and outright funny results.

Samsung’s recent BTS collaborations have apparently been so successful that both the limited-edition Galaxy S20+ and Galaxy Buds+ are still in rather short supply, even though Samsung repeatedly expanded their availability and continues to do so to this date. And while Samsung is clearing out warehouses thanks to BTS, the group continues to dominate the social media discourse in the name of the latest and greatest Galaxy flagships.

Speaking of which, we’re currently meticulously studying the Galaxy Z Fold 2 which will be officially releasing in the second half of September, as Samsung previously confirmed. And while we’re still on the subject of Samsung X BTS, UK fans can now take AR pictures with their favorite band members thanks to Samsung’s newest XR experiment.

Phone BTSGalaxy Z Fold 2
Load 3 comments

You might also like

Samsung Galaxy devices eligible for the Android 12L update

Samsung has singlehandedly been advancing the cause of Android tablets. The best Samsung tablets are also some …

  • By Adnan Farooqui
  • 2 days ago

BTS hiatus could be the end of Samsung Galaxy BTS Edition devices

The K-pop group BTS is going on a hiatus, and unfortunately, this could mean that Samsung will no longer relea …

  • By Mihai Matei
  • 1 week ago

Samsung and BTS raise environmental awareness in a new video

Samsung and BTS got together again and released a new video over the weekend to commemorate Environment Day. T …

  • By Mihai Matei
  • 2 weeks ago

Galaxy Z Fold 2 starts getting June 2022 security update in Europe

Samsung was the first Android OEM to release the June 2022 security patch, and the update was first released t …

  • By Asif Iqbal Shaik
  • 3 weeks ago

Gboard’s split keyboard feature is here to make typing on foldab …

Typing on foldable phones is easier, thanks to the bigger screen. However, it requires a split mode for better …

  • By Asif Iqbal Shaik
  • 4 weeks ago

Digital car key is now available in Samsung Pass for Genesis GV60 owne …

In the beginning, we had car keys, and even though this item we now take for granted wasn’t used to star …

  • By Mihai Matei
  • 1 month ago