‘This is the worst phone I’ve owned’, says new Galaxy Z Fold 3 ad

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Last updated: August 19th, 2021 at 10:45 UTC+02:00

Samsung’s marketing efforts have been growing edgier in recent times. Cheekier, as well. The latest example illustrating as much is a Galaxy Z Fold 3 ad that highlights a testimony from a Galaxy Z Fold 2 owner claiming their current device is the “worst phone” they have ever owned.

Needless to say, the account is more than a bit sardonic. As it was posted in response to a January Reddit thread started by an OP desperate to be talked out of buying the then-latest foldable flagship from Samsung. The discussion that ensued has some pretty funny responses beyond the one Samsung decided to use to promote its new foldable powerhouse.

The author of the highlighted quote, user “flamo-damo”, did take the cake by explaining how they’re anxious to use the Galaxy Z Fold 2 in public because of the constant smirks and questions about the device they’re getting whenever they pull it out.

Anyway, here is the said ad in its entirety:

Samsung’s Galaxy Z Fold 3 messaging isn’t just cheeky – it’s bold and inviting

Samsung’s flagship game does have an off year every now and then, but its marketing has been world-class for a long time. Both in terms of production values, budgeting, and messaging. Granted, this turn toward more carefree PR might stem from the fact that the company’s biggest mobile earners haven’t been doing too well lately.

And given the still eye-watering price tags attached to its newest foldable devices, it’s unlikely that the Galaxy Z Fold 3 or even the much more affordable Galaxy Z Flip 3 will do much to combat that trend in the near term. Fingers crossed the situation improves from 2022 onward.

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