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Galaxy S21 price cut all but confirmed ahead of launch

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Last updated: January 13th, 2021 at 10:33 UTC+02:00

It appears the rumors of a deep price cut on the Galaxy S21 series were true, as per a new report out of Samsung’s home country which emerged just 24 hours ahead of tomorrow’s big day. Namely, industry sources from the Far East have just reiterated claims that the new flagship range will start at 990,900 won in South Korea. This figure amounts to approximately $900.

The Galaxy S21+, meanwhile, is set to go on sale at 1.2 million won, or roughly $1,099. On the other end of the spectrum, the Galaxy S21 Ultra will be available to Korean consumers for the equivalent of $1,299 or $1,399, depending on whether they opt for the 256GB or 512GB model, the report states.

Can you remember the last Galaxy flagship that launched at under $900?

The Galaxy S21 range will most likely retail at a near-identical level in other parts of the world. I.e., minor pricing variance across various markets should primarily stem from differences in taxing regulations, much like is usually the case.

All three devices will offer support for the fifth generation of mobile networks, as per the same source. Meaning the regular Galaxy S21 is also on its way to becoming Samsung’s first 5G flagship that debuted at under $900. Likewise, this is going to make it the first full-featured Galaxy flagship in the sub-$900 segment since the Galaxy S10e which launched two years ago.

Naturally, whether this oscillating pricing structure pays off for Samsung is what remains to be seen. But coupled with the earlier-than-usual launch window, it’s quite clear that Samsung is doing everything it can to start 2021 on a high note.

Phone Galaxy S21Galaxy S21 PlusGalaxy S21 Ultra
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