Apple could overtake Samsung as world's biggest smartphone brand

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Business

Samsung was the global smartphone leader in Q3 2021, with a market share of 21.2%. However, its position is expected to drop as Apple could overtake the South Korean firm in Q4 2021, thanks to impressive iPhone 13 sales. A new report claims that Samsung's smartphone market share could drop below 20% by the end of the current quarter.

Market research firm TrendForce estimates that Samsung's smartphone market share could drop to 19.4% in Q4 2021. On the other hand, Apple's market pie could expand to 23.2% during the same period, taking the iPhone maker to the top position in smartphone rankings. Apple could sell more than 25 million iPhone SE 2020 units during the period.

OPPO could take the third spot with a 13.9% market share, while Xiaomi (12.7%) and Vivo (9.8%) could rank fourth and fifth, respectively.

Samsung's position could improve in Q1 2022 when it is expected to launch the Galaxy S22. It is being reported that the company is aiming to sell at least 33 million Galaxy S22 units. The firm will also launch the Galaxy S21 FE in January 2022.

The analyst firm expects cumulative smartphone sales in 2021 to reach 1.335 billion, which is 10 million lower than initial estimates. TrendForce says that the ongoing chip shortage has led to lower smartphone shipments. It is expected that the situation might improve by the end of next year.

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Asif Iqbal Shaik - Senior Editor

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First Samsung device: T100

Asif is a computer engineer turned technology journalist. He has been using Samsung phones since 2004, and his current smartphone is the Galaxy S21 Ultra. He loves headphones, mechanical keyboards, and PC hardware. When not writing about technology, he likes watching crime and science fiction movies and TV shows.