Phone

After Unpacked, Samsung might follow a 3-month flagship launch strategy

Samsung is expected to unveil a bunch of new devices at its online Unpacked event in August, including the Galaxy Note 20 series, the Galaxy Fold 2, and a couple of wearables such as the Galaxy BudsX / Buds Live (previously known as the Galaxy Buds Bean)and the Galaxy Watch 3.

The Galaxy S20 Fan Edition might also make an appearance at Unpacked in August, but that’s not to say every one of these devices will go on sale at the same time. In fact, according to a report from the local media, Samsung intends to release the Galaxy Note 20 series, the Galaxy Fold 2, and the Galaxy S20 Fan Edition in succession, one month apart.

Releasing a new phone every month until October

Samsung’s Vice Chairman Lee Jae-yong reportedly met with a number of executives earlier this month to urgently review the management strategy and discuss the launch plans for the second half of 2020. According to the report citing industry sources, the company has settled on a monthly release schedule starting with the Galaxy Note 20 series in August.

Once the Note 20 hits the shelves, it will reportedly be followed by the Galaxy Fold 2 in September. The Galaxy S20 Fan Edition will be next in line to go on sale one month later in October. As for the company’s wearables, the Galaxy BudsX and the Galaxy Watch 3 will presumably hit the market at the same time as the Galaxy Note 20 series.

It’s worth noting that Samsung’s biggest rival, Apple, usually releases new iPhones every September, so it might not be a coincidence that the Korean tech giant has reportedly decided to follow this bold 3-month launch schedule for its upcoming flagships. This approach could help Samsung steal some of Apple’s thunder, or at the very least, it will make for a very exciting quarter for Galaxy fans.

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