2020 was labeled the year of the New Normal as worldwide events left a big mark on the economy and the mobile market as a whole. Yearly launch events were held in a virtual environment throughout the year and companies like Samsung were forced to rethink many of their strategies.
For the time being, we can’t be certain that mobile launch events will ever revert back to the old format, but as far as Unpacked 2021 is concerned, the event will be held online and Samsung will leverage its social media presence to push the Galaxy S21 series and other upcoming products into the spotlight.
Samsung invites us to the Everyday Epic
Regardless of whether it’s because Samsung wants to bring the fight closer to Apple or Huawei, or for other reasons, the company has decided to host Unpacked 2021 earlier than usual. If you’ve kept updated with recent leaks and rumors then this shouldn’t surprise you in the least, but for what it’s worth, Samsung has now outright confirmed that Unpacked 2021 will be hosted on January 14.
The company is now sending out press invites for the virtual event and is welcoming everyone to the Everyday Epic. The invitation reads: Over the past year, mobile technology has taken center stage in everyday life as people are working remotely and spending more time at home. The accelerated transition to a mobile-first world brings with it the need for devices that can transform everyday life into an extraordinary experience.
Exactly how Samsung wants to achieve this transformation was not made clear in the invite. The official promo image provided by the company depicts the new Galaxy S21 camera module design hidden inside an opaque cube. The exact meaning will surely be explained on the virtual stage. Samsung is also going to unveil the new Galaxy Buds Pro earbuds alongside the Galaxy S21 series, and probably a few new accessories as well.
Unpacked 2021 will take place on January 14 at 10 AM EST and fans will be able to check Samsung’s dedicated Facebook and Instagram pages for an AR (augmented reality) countdown ahead of the event. We’ll also provide links to the livestream once they’re available so stay tuned if you don’t want to miss out on anything. Until then, find out everything we know about the Galaxy S21 series in our roundup article.