SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung was the only big player to improve its earbuds market share in Q1

General
By 

Last updated: September 14th, 2021 at 08:42 UTC+02:00

The TWS (True Wireless Stereo) market is in recovery mode and wireless earbuds priced over $100 have regained some of their traction in Q1 2021. Overall, the global TWS market grew by 44% in terms of unit sales in Q1 2021.

As far as per-company market share goes, Samsung retained the third spot in the global TWS segment after Apple and Xiaomi. However, while both Apple and Xiaomi have lost market share compared to the previous quarters, Samsung was able to improve its performance in Q1 and narrow the gap between it and Xiaomi.

Samsung ranks 2nd in the over-$100 TWS market segment

The over-$100 TWS market segment was in decline for the first three quarters of 2020 because of the Covid pandemic. Nevertheless, the $100+ segment began recovering in Q4 and continued improving in Q1 2021, reaching 46% market share. This indicates that the high-end market is on its way to recovery as customers are slowly shifting towards higher-cost solutions.

Apple led the $100+ TWS segment with a massive 57% market share, but Samsung was able to take home the silver medal with a 17% market share, according to Counterpoint Research.

The Galaxy Buds Pro earbuds have reportedly contributed to Samsung’s relative success in Q1. That’s not surprising given that they are the best Samsung earbuds yet. Likewise, the company was helped by its aggressive marketing promotions for older earbud models such as the Galaxy Buds+ and Galaxy Buds Live.

Samsung is now rumored to be working on a new pair of earbuds in anticipation of a July-August unveiling, called the Galaxy Buds 2, so the company will hopefully maintain its momentum throughout the final quarters of the year.

GeneralPhone AppleGalaxy Buds LiveGalaxy Buds PlusGalaxy Buds ProXiaomi
Load 1 comments

You might also like

Samsung lost seven places in terms of global market cap since 2021

According to a recent report by London-based accounting firm PWC, Samsung Electronics has the world’s 22 …

  • By Mihai Matei
  • 16 mins ago

Galaxy S22 Ultra became a best-seller thanks to the Note series’ …

The Galaxy S22 Ultra was the most popular Android smartphone in April. The flagship phone was followed by Sams …

  • By Mihai Matei
  • 4 hours ago

Samsung to push 3nm chipsets into mass-production next week

Samsung is reportedly days away from announcing that it is ready to mass-manufacture 3nm semiconductors. In tu …

  • By Mihai Matei
  • 1 day ago

Daily Deal: Save $50 when you buy the Galaxy Buds Pro

The Galaxy Buds Pro are among the best Samsung earbuds on the market. Despite being around for almost two year …

  • By Adnan Farooqui
  • 2 days ago

Samsung brings Onyx Black Galaxy Buds 2 and Buds Live earbuds to Brazi …

A few months ago, Samsung announced a new color option for the Galaxy Buds 2 and the Galaxy Buds Live wireless …

  • By Mihai Matei
  • 2 days ago

Samsung Display to supply Apple with 80 million iPhone 14 OLED panels

Samsung Display will have tens of millions of OLED orders to fulfill for Apple later this year. The latter com …

  • By Mihai Matei
  • 3 days ago