Samsung is being very ambitious about the Galaxy S20 FE’s fortunes
Samsung’s Unpacked for Every Fan virtual event is going to take place on Wednesday. With much of its lineup for the year already unveiled, it’s safe to say that this event is meant for the Galaxy S20 Fan Edition. We have known for a few months now that the company is going to launch a watered-down version of the Galaxy S20.
Going by what we know so far about the handset, it’s going to slot between the Galaxy S20 and Galaxy S20+. Samsung is counting on the Galaxy S20 FE to benefit from the market recovery that’s expected in the second half of this year. That’s why it has a very ambitious sales target for the handset.
Samsung wants to sell 10 million Galaxy S20 FE units
Korean media reports that Samsung is aiming to produce 10 million units of the Galaxy S20 FE. Whether or not it ends up selling all of them remains to be seen, the company would obviously want to sell all 10 million and then some.
It’s going to cast a much wider net with the Galaxy S20 FE. The handset will be offered in LTE and 5G variants. This would make it more appealing to customers in 5G markets who don’t want to spend a lot of money on a flagship.
Smartphone shipments were impacted in the first half of this year as the world went into lockdown due to the pandemic. The second half of the year has shown some initial signs of recovery. Samsung wants to capitalize on that with a competitively priced Galaxy S20 model ahead of the lucrative holiday season.
There’s not much left that we don’t already know about the device. A detailed infographic leaked online last week and confirmed that it will have a 6.5-inch display, 120Hz refresh rate, Snapdragon 865/Exynos 990 processor with up to 8GB RAM and 128GB internal storage. It also comes with a 12-megapixel wide-angle camera, 12-megapixel ultra-wide and an 8-megapixel telephoto camera. A full hands-on video of the Galaxy S20 FE has since been leaked as well.
It will be interesting to see just how the Galaxy S20 FE performs in the market. The price will play a major role in its success. Reports are that it may be priced below $900 which would make it a great option for that segment of the market.