SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung expected to remain a top player in true wireless earphones market

General
By 

Last updated: May 5th, 2021 at 10:17 UTC+02:00

Samsung is among the top three brands in the global true wireless earphones market. It makes some of the best TWS (True Wireless Stereo) earphones globally, and the recently released Galaxy Buds Pro is the only real competitor to the Apple AirPods Pro. It is being expected the South Korean firm will maintain its third position in the true wireless market by the end of this year.

A new report from Counterpoint Research expects Samsung to be the third-biggest TWS brand globally in 2021 with a market share of 7%. The South Korean firm is expected to ship around 21 million truly wireless earphones by the end of this year. That’s a 30% jump from its 16.3 million shipments in 2020. The whole TWS market is expected to grow by 33% in 2021, and the shipments could rise to 310 million units (compared to 233 million in 2020).

Apple, which was the biggest TWS brand globally with a market share of 31% last year, could see its market share drop to 27% in 2021. It is being expected that the Cupertino-based brand could ship a whopping 83.7 million AirPods, which is a 17% growth compared to 71.3 million shipments in 2020. Xiaomi is expected to maintain its second position this year, with a market share of 9%. The Chinese firm mostly sells ultra-affordable TWS earphones priced below $100.

Samsung’s own sub-brand JBL, could be ranked fourth in the global TWS market with a share of 4% shipments. JBL shipped 9.2 million truly wireless earphones in 2020, and it is expected to increase the number to 12.4 million. If we combine Samsung’s numbers with JBL’s, the former will be the second-biggest TWS brand in 2021.

Samsung is expected to launch the successor to the Galaxy Buds+ later this year, and it could bring improved audio quality and battery life in a similar design. There is currently no information about Samsung’s intentions to launch the successors to the Galaxy Buds Live.

Samsung True Wireless Earphones Market Share 2021 Counterpoint Research

Source General Galaxy BudsGalaxy Buds LiveGalaxy Buds PlusGalaxy Buds Pro
Load 5 comments

You might also like

Daily Deal: Save $50 when you buy the Galaxy Buds Pro

The Galaxy Buds Pro are among the best Samsung earbuds on the market. Despite being around for almost two year …

  • By Adnan Farooqui
  • 2 days ago

Samsung brings Onyx Black Galaxy Buds 2 and Buds Live earbuds to Brazi …

A few months ago, Samsung announced a new color option for the Galaxy Buds 2 and the Galaxy Buds Live wireless …

  • By Mihai Matei
  • 2 days ago

Daily Deal: Save 41% on the Galaxy Buds Live

If you’ve been thinking about buying new wireless earbuds, you should definitely consider the Galaxy Bud …

  • By Adnan Farooqui
  • 1 week ago

Buy the Galaxy A53 and get the Galaxy Buds 2 or Buds Live for free

Samsung fans weren’t happy to find out that the Galaxy A53 doesn’t have a headphone jack. One of t …

  • By Adnan Farooqui
  • 2 weeks ago

Daily Deal: Get an impressive 41% off the Galaxy Buds Live

Looking to buy a pair of wireless earbuds that offer active noise cancellation? The Galaxy Buds Live were the …

  • By Adnan Farooqui
  • 3 weeks ago

Best Samsung Earbuds in 2022

Samsung recognized the growing popularity of earbuds and seriously started competing in this segment with the …

  • By Adnan Farooqui
  • 3 weeks ago