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Samsung was the second-biggest tablet brand in the USA

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Last updated: June 28th, 2024 at 18:46 UTC+02:00

Samsung was the second-biggest tablet brand in the USA, ranking one spot lower than Apple in Q1 2024. While Samsung may not have been able to defeat Apple, the South Korean firm managed to increase its market share by two percentage points, which is a good sign.

Samsung was the second-biggest tablet brand in USA in Q1 2024

A new report from Canalys places Samsung in the second spot in the US tablet market. In Q1 2024, Samsung sold 1.8 million Galaxy Tab devices and captured an 18.5% market share. That is 2% higher than its Q1 2023 figures when it shipped 1.76 million tablets and captured a 16.3% market share.

In the previous quarter, Samsung launched the Galaxy Tab A9+, Galaxy Tab S9 FE, and Galaxy Tab S9 FE+ in the US. The company also sells the Galaxy Tab S9, Galaxy Tab S9+, and Galaxy Tab S9 Ultra for those who are looking for high-end tablets with OLED screens and flagship-grade performance.

Samsung Tablet Market Share USA Q1 2024 Canalys

Apple ranked first with 4.92 million shipments of iPads and captured more than half (50.8%) of the tablet market in the US. However, these numbers are 8.8% lower than last year when it shipped 5.4 million iPads. Apple's market share might improve by the end of Q2 2024, as the company launched its new iPad Pro lineup with Tandem OLED panels.

Amazon sells cheap Fire tablets to those seeking affordable tablets for media consumption. In Q1 2024, the company shipped 1.6 million tablets and captured a 16.5% market share, a massive drop of 21.5% compared to Q1 2023.

TCL seems to be doing a lot worse as well. The Chinese firm sold just 389,000 tablets and managed to capture just 4% share of the market. That is a drop of 35.4% compared to Q1 2023 figures. Microsoft sold 262,000 Surface tablets PCs running Windows. Its market share in the US was 2.7% in Q1 2024. Its shipments dropped by 30.1% compared to Q1 2023.

Looking for an affordable tablet with a big screen and enough power for decent gaming? Check out the Galaxy Tab S9 FE in our video below. Click the link at the end of the article to buy the Galaxy Tab S9 FE.

Samsung is unlikely to launch new high-end tablets this year. The company launches new high-end tablets every 1.5 years, so the Galaxy Tab S10 will only be launched early next year if Samsung continues to follow its launch pattern.

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