SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung says it is not buying OLED panels from LG, claims QLED is better


Last updated: June 22nd, 2021 at 09:43 UTC+02:00

Over the past few months, multiple rumors had claimed that Samsung is on the verge of ordering OLED panels from LG Display for its future TVs. However, the South Korean firm has clinically denied that it has taken any such step. The company has even claimed that its QLED technology is better than OLED technology for TVs.

Jong-hee Han, President of Visual Display (VD) business, had denied the rumors multiple times. Now, South Korean tech publication IT Chosun has reported that another official from the company said, “There is no change in the idea that our QLED TVs have better picture quality than OLED TVs. I’m trying to make it clear that the rumors are groundless,” during a phone call yesterday. “It is true that LCD prices are rising, and we are facing a difficult situation, but we have enough capacity to overcome as a No. 1 company,” he said.

It was being reported that Samsung might order 2-3 million OLED panels from LG Display and that it might launch its first OLED TVs sometime in H2 2021 or H1 2022. It was rumored that Samsung is taking this step due to lowering profits from its LCD TVs and rising competition from Chinese TV firms like HiSense, TCL, and Xiaomi.

It is widely believed in the display industry that Samsung spent too much money over the past decade in marketing against OLED TVs. Hence, the company is not too eager to enter the OLED TV market because doing so may disprove its previous claims about QLED being a better technology than OLED.

Samsung Display (which makes display panels) is switching from LCD to QD-OLED (its own version of OLED tech) and has invested a huge amount of money for this switch. However, it is rumored that Samsung Visual Display (which makes Samsung TVs) is against the idea and has denied buying QD-OLED panels from Samsung Display. Instead, the company is planning to switch from regular LCD and QLED to Mini-LED and microLED technologies.

Source DisplayTV LGLG DisplayOLEDQLEDQLED TVSamsung DisplaySamsung Electronics
Load 1 comments

You might also like

Samsung lost seven places in terms of global market cap since 2021

According to a recent report by London-based accounting firm PWC, Samsung Electronics has the world’s 22 …

  • By Mihai Matei
  • 10 hours ago

Samsung’s new OLED technology can help make truly bezel-less pho …

Samsung Display, the world’s best OLED panel manufacturer for smaller devices, has developed a new techn …

  • By Asif Iqbal Shaik
  • 21 hours ago

Top Korean court rules Samsung Display didn’t steal OLED tech fr …

Samsung is no stranger to lengthy legal battles and the company’s display affiliate has just scored a ma …

  • By Adnan Farooqui
  • 3 days ago

Samsung Display to supply Apple with 80 million iPhone 14 OLED panels

Samsung Display will have tens of millions of OLED orders to fulfill for Apple later this year. The latter com …

  • By Mihai Matei
  • 4 days ago

Samsung halts component orders amid fears of oversupply and global inf …

Samsung Electronics is reportedly reevaluating supply and demand amid concerns over global inflation levels. T …

  • By Mihai Matei
  • 1 week ago

Japanese airline reminds us that a Galaxy Z global rebranding is due

Japanese airline Zipair is removing the “Z” logo from the side of its planes to avoid being associ …

  • By Mihai Matei
  • 1 week ago