SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Notifications
    News for you

    New Samsung OLED TVs on the cards as LG deal set to finalize

    TV
    By 

    Last updated: June 21st, 2021 at 11:49 UTC+02:00

    Samsung and LG are two of South Korea's top companies. These diversified conglomerates compete in a variety of industries at home and overseas. In some areas, Samsung is in the clear lead, leaving LG so far behind that it's no longer in the rear view mirror.

    However, certain circumstances appear to have brought the two companies together. Rather unsurprisingly, there's a Chinese element behind it. That's why it's now expected that a long-awaited partnership between Samsung and LG may be announced as early as this week.

    Samsung LG deal will be worth a few billion dollars

    Samsung might be the world's top supplier of mobile OLED panels but LG Display dominates the large OLED panel segment. Samsung's dislike for OLED TVs is well known so the company didn't bother manufacturing OLED panels for TVs.

    It perfected its own QLED panel technology for high-end TVs while using LCD panels for the more affordable second-tier TVs. This strategy has worked well for Samsung over the years since there was enough of a price difference between LCD and OLED panels. Then came the Chinese. They improved the quality and yields of their LCD panels and made their products competitive.

    The price for LCD panels has risen as demand increases to the point that the gap between LCD and OLED panel prices has drastically reduced. So Samsung can now switch to OLED, which provides benefits over LCD, without taking a big hit on its margins.

    The only problem is that Samsung doesn't make large OLEDs. So it has to walk across town to LG Display. The company already supplies OLED panels to major TV manufacturers like LG Electronics, Sony and Vizio. It has lowered defect rates, increased production yields and is even expanding capacity.

    There have been a few reports over the past few months indicating that a historic partnership worth a few billion dollars between Samsung and LG Display is on the cards. Samsung will reportedly use LG's OLED panels in its second-tier TVs. It's flagship models will continue to use QLED. This will be enough to hold Samsung over until Samsung Display is able to sort out the yield constraints for its next-gen QD-OLED panels.

    Korean media is now reporting that the head of Samsung Electronics' video display business division Han Jong-hee will confirm the partnership with LG Display as early as this week. Samsung is expected to sign a contract to source between 2 to 3 million OLED panels from LG Display per year until 2024.

    TV OLED

    You might also like

    Samsung launches S90D OLED TV in more sizes

    Samsung launches S90D OLED TV in more sizes

    Samsung has announced more sizes for its S90D OLED TV, which was launched earlier this year alongside the company's flagship OLED TV, the S95D. Back then, the S90D was launched in only three sizes: 55 inches, 65 inches, and 77 inches. Now, the S90D will also be available in 42-inch, 48-inch, and 83-inch variants. These […]

    • By Asif Iqbal Shaik
    • 7 days ago
    Samsung launches more affordable OLED TV in the US

    Samsung launches more affordable OLED TV in the US

    Samsung has launched a more affordable OLED TV—S85D—in the US. It sits below the S90D and uses LG Display's WRGB OLED panel rather than Samsung Display's QD-OLED panel. It also misses out on some features available on the S90D and the S95D OLED TV models launched earlier this year. S85D is Samsung's cheapest OLED TV […]

    • By Asif Iqbal Shaik
    • 7 days ago
    Wacom’s new drawing tablet uses Samsung’s OLED panel

    Wacom’s new drawing tablet uses Samsung’s OLED panel

    Samsung Display is the world's biggest maker of OLED screens, and its panels are used by almost all brands in various types of devices. In a new move, Wacom, the world's most popular drawing tablet maker, has released its first one with an OLED screen. And the supplier of that OLED panel is none other […]

    • By Asif Iqbal Shaik
    • 2 weeks ago
    Samsung UK offers free Galaxy S24s to 2024 TV pre-order customers

    Samsung UK offers free Galaxy S24s to 2024 TV pre-order customers

    Samsung's 2024 smart TVs are finally launching in the UK, and prospective buyers who are fast enough to pre-order are in for a treat, as Samsung is throwing in free devices, ranging from sound systems to smartphones. Samsung's new OLED, Neo QLED, and Frame TVs are now available for pre-order in the UK. The pre-order […]

    • By Mihai Matei
    • 3 weeks ago
    Save up to $1,900 on Samsung OLED TVs with this week’s sales event

    Save up to $1,900 on Samsung OLED TVs with this week’s sales event

    Samsung has launched a new weekly sales event, and this time, the company is willing to sell you OLED TVs at significant discounts. For the so-called “OLED Week” event, Samsung is slashing up to $1,900 off 2023 OLED TV models and up to $400 on the newer 2024 OLED TV series. You can save a […]

    • By Mihai Matei
    • 3 weeks ago
    Apple’s new iPad could be in short supply due to Samsung

    Apple’s new iPad could be in short supply due to Samsung

    Apple is ready to launch its new flagship iPads, and the company has teased its next launch event for May 7. That's when Apple's new OLED-equipped iPad Pros will likely be unveiled, but one of those iPads could be in short supply due to Samsung. Apple's OLED 11-inch iPad Pro could face shortages Apple is […]

    • By Asif Iqbal Shaik
    • 3 weeks ago