You'd think it would be difficult to sell a smartphone for $1,999, which is what Samsung is asking for the Galaxy Z Fold 2, and almost impossible to sell one for $3,299. The Galaxy Z Fold 2 Thom Browne Edition costs an arm and a leg, but apparently there's a lot of demand for it in South Korea.
According to local reports, more than 230,000 people have signed up for the draw to purchase the Galaxy Z Fold 2 Thom Browne edition. The supply is severely limited so only a handful of them will actually be able to buy it.
Quarter of a million people want the $3,299 Galaxy Z Fold 2
Samsung's latest foldable smartphone is already expected to perform well in the market. The Thom Browne Edition, the result of a partnership between Samsung and high fashion brand Thom Browne, is aimed at a very specific demographic.
It won't be widely available, either. Samsung will only sell this special edition in select markets. Only 5,000 units will be sold globally and it's believed that South Korea is only going to get 1,000 units. So almost a quarter of a million people are trying to be among the 1,000 people that will be allowed to purchase the Galaxy Z Fold 2 Thom Browne Edition.
Samsung used a lottery system for this device in its home country. Customers in South Korea who wanted to pre-order it were to apply for a spot before September 8. Samsung officials have told local media that more than 230,000 people have entered the draw. The lucky 1,000 who get selected will get the Thom Browne Edition on September 25.
The company is already seeing strong demand for this $3,299 variant of the Galaxy Z Fold 2 in Asia. The Thom Browne Edition has already sold out in Thailand and evidently, no unit will be left behind in South Korea. Whether this special edition gets a similar response in the West remains to be seen.
Customers in South Korea are also exhibiting strong demand for the regular Galaxy Z Fold 2, so much so that Samsung is now tripling the initial shipment volume of the new foldable in its home country.