SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Purple craze: Galaxy S20+ BTS Edition pre-orders already sold out


Last updated: June 19th, 2020 at 12:17 UTC+02:00

In an unsurprising turn of events, the Galaxy S20+ 5G BTS Edition smartphones sold out almost as soon as they became available for pre-orders in the boy band and Samsung’s home country of South Korea, with Singapore following suit, as well. An hour is all it took for the purple-colored Android flagship to receive an out-of-stock label in the Far East. Note that this only applies to the 5G variants of the device, while the 4G LTE-only models still appear to be available.

Likewise, consumers in the United StatesUnited Kingdom, and most other markets where the pre-sale already started can still reserve their limited-edition flagships as of Friday, while the BTS Edition of the Galaxy Buds+ wireless earbuds remains available for pre-orders globally. Shipments are scheduled to start on Monday, June 29th, Samsung said earlier this week.

Purple craze improving Samsung’s hazed 2020 outlook

Curiously enough, K-pop is shaping up to be one of the rare few sources of consumer-level momentum for Samsung’s mobile portfolio in 2020. On the whole, the Galaxy S20 series is selling quite poorly relative to the previous generations of the flagship family, not to mention that the current global market uncertainties don’t spell good news for the rest of Samsung’s high-end smartphones set to be released in the coming months.

At the same time, the chaebol’s decision to partner with BTS is looking better and better every single day. The BTS collaboration achieved historic success for Samsung on the social media front, and as things stand right now, Samsung was able to at least partially translate that momentum to premium product sales. Not that it’s likely BTS’s fandom alone can save the Galaxy S20 lineup from being labeled a failure, but given how 2020 has been panning out so far, it would certainly be unwise to rule out anything. Least of all the power of K-pop.

Via Phone BTSGalaxy S20 Plus
Load 1 comments

You might also like

Galaxy S20 series is getting September 2022 security update in parts of Europe

After the Galaxy S21 and the Galaxy S22, Samsung has released the September 2022 security update to the Galaxy S20 series. Both LTE and 5G variants of the phones are getting the new security update. European countries are the first to get access to this update. The latest software update for the LTE variants of […]

  • By Asif Iqbal Shaik
  • 2 weeks ago

Carrier-locked Galaxy S20 owners in the US can now download the new security update

More than a month ago, the Galaxy S20 series started getting the August 2022 security update. It was only for the international variants of the phone, though. Now, the US carrier-locked models of the Galaxy S20 series have started getting the August security patch. The carrier-locked versions of the Galaxy S20, Galaxy S20+, and the […]

  • By Asif Iqbal Shaik
  • 3 weeks ago

Samsung to hold a Galaxy X BTS event in Tokyo until September 8

Samsung recently launched the Galaxy Z Fold 4 and the Galaxy Z Flip 4 across the globe at the Unpacked Event 2022. The company is all set to release the phones on September 29 in Japan, and ahead of their release, the company is planning a special experience event in Tokyo in partnership with the […]

  • By Sagar Naresh
  • 4 weeks ago

New Over the Horizon remix by SUGA of BTS is out now!

Samsung’s new foldable phones unveiled at Unpacked 2022 come with a new interpretation of the iconic Over the Horizon ringtone, and BTS fans will be pleased to know that it was produced and remixed by SUGA. It is, in fact, the second Over the Horizon ringtone Samsung and BTS have released this year. The first […]

  • By Mihai Matei
  • 1 month ago

Galaxy Z Flip 4 and BTS take over five major cities around the world

Samsung and the K-pop group BTS came together again for Unpacked 2022 to promote the new Galaxy Z Flip 4 foldable phone. There are no unboxing videos featuring BTS and the new foldable phone this time. Instead, the K-pop group took over digital signages at iconic public places across five major cities: Times Square New […]

  • By Mihai Matei
  • 2 months ago

Samsung is now testing One UI 5.0 beta for the Galaxy S20 and S21

The One UI 5.0 beta program opened up for the public last week. The Galaxy S22 series is the first and, so far, the only device to run One UI 5.0 beta, but other Galaxy flagships from previous generations could soon join the S22. We’re hearing that Samsung is now testing One UI 5.0 beta […]

  • By Mihai Matei
  • 2 months ago