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Exynos’ market share drops further as Samsung launches more phones with MediaTek chips

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Last updated: March 2nd, 2022 at 09:03 UTC+01:00

Over the past couple of years, Samsung has been giving more importance to MediaTek and Qualcomm chipsets in its smartphone and tablet lineup. No wonder Exynos’ market share has reduced in global as well as US markets.

According to new reports from Counterpoint Research and IDC (via PCMag), Exynos’ market share is less than 5% globally and less than 2% in the US. MediaTek, which was once considered an underdog, is now leading both US and global markets in the smartphone processor segment. MediaTek had a market share of 37% globally during Q4 2021. Qualcomm’s market share improved from 23% to 30%, but it is still lagging behind MediaTek. Apple’s market share was 21%, which is impressive considering the ASP (Average Selling Price) of iPhones and iPads.

UNISOC saw a massive improvement in its market share, up from just 4% to 11%. Huawei’s HiSilicon saw its market share drop to a minuscule 1% as US sanctions continue to hamper the company’s business.

Samsung Exynos Q4 2021 Global Market Share - Counterpoint Research

MediaTek was the biggest brand in terms of smartphone processor shipments in the US. The company had a 51% market share during Q4 2021, while Qualcomm’s market share dropped to 47%. The remaining 2% of the market was left to Google’s Tensor and Samsung’s Exynos.

Samsung has been increasingly using MediaTek chipsets in its smartphones over the past couple of years, especially in the mid-range segment. Exynos processors are designed by Samsung’s System LSI arm and manufactured by Samsung Foundry. The chipsets have been infamous for overheating and performance throttling.

Starting with Exynos 2100, Samsung solved many issues related to performance, but it still couldn’t match Qualcomm’s offerings in terms of modem efficiency and GPU performance. This year, the company launched the Exynos 2200, the first chip with an AMD RDNA 2-based GPU. While the performance has improved over last year, it’s still nowhere close to the Snapdragon 8 Gen 1.

Samsung Exynos Q4 2021 US Market Share - IDC

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BusinessPhone ExynosMediaTekQualcommSystem LSI
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