Apple and Samsung could soon compete over the extended reality market

Last updated: May 31st, 2022 at 15:20 UTC+02:00

Samsung and Apple could soon compete in another market segment besides smartphones, tablets, and smart wearables. Apple is showing signs of entering the VR (Virtual Reality) and AR (Augmented Reality) market, and the launch of its first VR/AR device could be around the corner.

Early evidence suggests that Apple chose the “RealityOS” name for the operating system powering its in-development VR/AR headset. The name is present in bits of Apple code and was recently trademarked by what appears to be a ghost company bearing the “Realityo Systems LLC” name. (via The Verge)

Apple is a very secretive company, and it is usual for large corporations such as Apple to use ghost companies to keep certain assets or IPs under wraps.

Regardless of these technicalities, the “RealityOS” brand just got trademarked in relationship to a “wearable computer” described by keywords such as: hardware, software, peripherals, and video games.

Samsung could also return to the VR/AR market soon

Samsung no longer sells Odyssey and Gear VR headsets, and it seemingly gave up on its VR / AR hardware ambitions after a few years of experimenting with the concept. However, the company could make a comeback.

The Korean tech giant appears to be working on a new extended reality headset. Samsung Electronics CEO Han Jong-hee hinted at MWC 2022 about the possibility that the company could be making a new extended reality headset for the Metaverse. And that “it won’t take too long” before the public experiences this creation.

It’s not clear if this Metaverse device will be a head-mounted display, a pair of smart glasses, or something else. But Samsung said it is “striving for perfection as we gear up for the launch.”

Perhaps Samsung’s and Apple’s plans coincide, and both companies are developing new extended reality headsets to be released soon. We’ll keep you posted.

It cannot be a coincidence that the “realityOS” trademark owned by a company that seemingly doesn’t exist and is specifically for “wearable computer hardware” is being filed around the world on June 8, 2022 https://t.co/myoRbOvgJa + https://t.co/AH97r95EMn pic.twitter.com/uvsiZCj2rR

— Parker Ortolani (@ParkerOrtolani) May 29, 2022

Join SamMobile’s Telegram group and subscribe to our YouTube channel to get instant news updates and in-depth reviews of Samsung devices. You can also subscribe to get updates from us on Google News and follow us on Twitter.

Virtual Reality Apple AR VR

Load 1 comments

Samsung phones are crushing rivals in LATAM, nearing a 50% market share

Smartphone shipments in Latin America were up 8% on-quarter in Q2 2022. During the three-month period, Samsung Electronics not only led the market in terms of smartphone shipments and share but also widened its lead to an all-time high. Q2 shipments in the LATAM region increased 8% quarter-on-quarter and 9% year-on-year. And thanks to Samsung […]

By Mihai Matei
42 mins ago

Apple isn’t making foldable iPhones yet because the profits just aren’t there

As Samsung establishes its utter dominance in the foldable smartphone market, many are wondering if and when Apple is going to have an answer. There have been some rumors about foldable iPhones but evidently, they’ve not amounted to much. Industry insiders are of the view that Apple isn’t betting on foldables just yet due to […]

By Adnan Farooqui
1 day ago

Samsung and other OEMs caught lying about smartwatch dimensions

Editor’s note: Samsung isn’t an outlier in this scenario, as this appears to be an industry-wide practice, regardless of the manufacturer. It’s pertinent to note that Samsung normally doesn’t compare the thickness of new smartwatch models with previous iterations, ensuring that customers aren’t misled by its marketing materials. Samsung has also clearly mentioned in the […]

By Mihai Matei
2 days ago

Samsung develops artificial muscle actuators for immersive VR and AR

Although Samsung no longer pursues VR (virtual reality) and AR (augmented reality) applications through its Gear VR mobile head-mounted displays, the company continues to do research & development and advance VR and AR technologies behind closed doors. In a recent paper, Samsung Electronics revealed an ambitious AR/VR project that leverages compact artificial muscle actuators to […]

By Mihai Matei
6 days ago

Google’s new publicity campaign tries to pressurize Apple into adopting RCS

Google kicked off a new “Get The Message” public campaign yesterday, attempting to pressurize Apple into adopting the RCS communication protocol for smoother messaging between Android smartphones and iPhones. RCS is the successor to the good old SMS and MMS standards. In a tweet regarding its campaign, Google directly called out Apple and said, “It’s time for […]

By Sagar Naresh
1 week ago

Samsung remains the 2nd-largest tablet vendor in a declining market

The smartphone market isn’t the only one affected by the ongoing economic troubles. PC and tablets have just recorded their second quarterly decline, with global shipments falling 14% in Q2 2022. Samsung maintained its market position behind Apple. Several causes have led to declining PC and tablet shipments in Q2 2022, such as lower consumer […]

By Mihai Matei
2 weeks ago