Apple's logo is now a heatsink

A few examples are that the new iPad Pros are the thinnest Apple products ever made; they offer compatibility with a new high-tech Pencil Pro; their new M4 chip promises massive performance and efficiency gains; and these new iPad Pros boast a better thermal design.

Speaking of the thermal design, it is one of the most intriguing bits Apple revealed at its launch event. The tech giant thought of a clever and unique way to improve the iPad Pro's cooling through the Apple logo by turning it into a passive cooling element.

New iPad Pro's Apple logo acts as a heatsink

Apple's new iPad Pros boast more performance and better thermal management than previous models. In part, this is thanks to two new upgrades that facilitate heat dissipation.

First, Apple claims it has incorporated graphite sheets into the new iPad Pro's housing. Second, the Apple logo itself, located at the back of the iPad Pros, is now a part of the cooling design.

The Apple logo emblazoned on the new iPad Pros is made of copper. It acts as a heatsink that helps dissipate and transfer heat from the M4 chip and internal components.

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Apple claims the new iPad Pros offer 20% better cooling but hasn't revealed precisely how much this new copper logo contributes to these gains. Nevertheless, it seems a creative way to add functionality to the iconic Apple logo.

Unlike the “Samsung” letters engraved on the Galaxy Tab S9 series' back panels, the iPad Pro's Apple logo is more of a structural component with cooling properties, at least, according to Apple.

But even if we assume that the copper logo provides minimal cooling and very little real-world benefits, it is very clever marketing, if nothing else.