Samsung's smartphone business is managed by the company's Mobile eXperience (MX) division, while the Exynos chipsets are designed by the System LSI, a completely different division. Samsung's smartphone business division has reportedly formed a completely new team for designing and developing its own chipsets, which means that it might not use Exynos chips from System LSI in the future.
According to a new report from The Elec, Samsung MX has formed a new team to develop smartphone chipsets. Seemingly, the new group was created so that the smartphone development team could design its own processors rather than relying on System LSI for its chipsets.
Samsung's smartphone division might make its own chips, leaving the Exynos ship forever
The new team will be led by Won-Joon Choi, Executive VP of Samsung Electronics. Earlier this month, he was also appointed as Head of the Flagship Product R&D Team and Technology Strategy Team at Samsung MX. Before joining Samsung in 2016, Choi worked at Qualcomm, and he is known as a wireless chip expert.
But why did the smartphone business division form its own chip development team? Is it not happy with the processors provided by System LSI? Well, that certainly seems to be the case. Apparently, the Samsung MX team has been unhappy with the poor performance of the Exynos chipsets over the past few years. At least, that was the reason they gave for forming their own team. Another report claims that with no takers, System LSI might make Exynos chips only for automobiles in the future
Usually, Samsung launches most of its flagship smartphones in two variants, one with Exynos chipset and the other with Qualcomm SoC. In the past, the variants powered by Qualcomm chipsets have had faster performance, better thermals, higher power efficiency, and longer battery life compared to the models equipped with Exynos chips.
Is this great news for Galaxy smartphone users?
People living in countries where Samsung launches Exynos versions of its phones have always complained about getting inferior performance despite paying the same amount of money. Due to these reasons, Samsung has decided to exclusively use the Snapdragon 8 Gen 2 in all Galaxy S23 units worldwide.
But for Samsung, sourcing processors from other brands, when it already has the expertise to develop its own chipsets, costs more money. However, System LSI isn't delivering chipsets up to the mark, and it looks like that's the reason why Samsung's smartphone business division has decided to form its own chipset development team. The first chip designed by this team might debut in 2025 in the Galaxy S25 series.
Will the chipsets that Samsung's smartphone division develops continue to use the Exynos branding? If they want to save themselves from negative publicity, they probably won't go with the Exynos name in the future. However, nothing is certain or official as of now, and we need to get some confirmation from Samsung to form an opinion.
