Phone

Samsung wanted to prove itself as a ‘true innovator’ with the Galaxy Fold

What started off as a good week for Samsung ended up being a PR nightmare. The Galaxy Fold received spectacular initial impressions from reviewers who had been handed test units. However, the display on some units started failing merely a day later.

The issues only exacerbated after that. So much so that Samsung not only decided to postpone launch events, it ended up delaying the release altogether. That’s despite reiterating in its initial response that the April 26 release would go ahead as planned.

Galaxy Fold was meant to validate Samsung’s innovator credentials

The Galaxy Fold was the culmination of eight years of research. It was meant to make Samsung stand out from the competition. The company really wanted to be the first to put a mass-produced foldable smartphone on the market. It got very close to doing that.

Many have now been linking this debacle to the Galaxy Note 7 fiasco. Samsung had rushed ahead with new technology back then and this is viewed as a similar move to introduce new technologies in order to meet corporate goals. That being said, Samsung suffered an intense blow to its reputation because of the Galaxy Note 7 and lost billions of dollars. The Galaxy Fold hadn’t been released so it was able to quickly put a lid on it.

The Galaxy Fold started off as a display panel project at Samsung. Bloomberg reports that the idea was to change the perception that Samsung was a “fast adopter” instead of a true innovator. A smartphone like the Galaxy Fold would certainly prove its credentials as an innovator. Though one can argue that Samsung has a long history of innovating in the smartphone market. The dual-edge curved displays it introduced with the Galaxy S6 edge is just one simple example.

The report mentions that initial prototypes of the phone would crack like a dried sheet of paper if folded around 10,000 times. Samsung knew the potential, though, and it hired mechanical engineers who were tasked with building a hinge about the size of a finger. It has certainly come a long way since then as the Galaxy Fold is rated to withstand 200,000 folds. This works out to around 100 folds per day for five years.

Samsung had realized that the cracks could be prevented by evenly distributing the pressure. It encouraged engineers to file as many patents as possible to prevent the competition from taking the lead. That’s one of the reasons why we have seen countless patents related to the foldable smartphone in the past few years.

People familiar with the matter say that initial investigations of the failed Galaxy Fold units pointed the finger at user error. The reviewers had removed a top layer of film on the foldable display which they were not supposed to do. We have already examined those cases in detail. The designers, on the other hand, were reportedly “preoccupied” with perfecting the crease where the device folds.

Questions are now being raised about Samsung’s internal processes after it acknowledged in a press release that its investigation shows that “impact on the top and bottom exposed areas of the hinge” led to display damage. It’s unclear what changes Samsung will make but it has promised to improve the display protection. Samsung hasn’t said what the new Galaxy Fold release date will be so those who have their pre-orders in can expect to wait for a few weeks at least.

  • Model: SM-F900F
  • Dimensions:
  • Display: 7,3" Super AMOLED
  • CPU: Qualcomm Snapdragon 855
  • Camera: 16 MP, CMOS F2.2 & 12MP, CMOS F1.5/F2.4Wide & 12MP, CMOS F2.4 Telephoto

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locarno
locarno

“It encouraged engineers to file as many patents as possible to prevent the competition from taking the lead.”

Samsung engineers are best.

locarno
locarno

Galaxy Fold is very delicate phone. Little preassure on the screen and you have broken display.

locarno
locarno

“It has certainly come a long way since then as the Galaxy Fold is rated to withstand 200,000 folds. This works out to around 100 folds per day for five years.”

We need fold. 200.000 is so low.

locarno
locarno

“The report mentions that initial prototypes of the phone would crack like a dried sheet of paper if folded around 10,000 times”

Source ?

locarno
locarno

“The dual-edge curved displays it introduced with the Galaxy S6 edge is just one simple example.”

And don’t forget about iris scanner.

locarno
locarno

“that Samsung was a “fast adopter” instead of a true innovator.”

I think true innovator is better than fast adopter. Fast adopter mean that you copy Apple for example. Innovator mean you are inventing something new.

locarno
locarno

“Many have now been linking this debacle to the Galaxy Note 7 fiasco. Samsung had rushed ahead with new technology back then and this is viewed as a similar move to introduce new technologies in order to meet corporate goals.”

What “new technology” ? Note 7 has faulty batteries. And batteries all still the same since few years. Note 7 was the same phone as S7 but with few improvements.

PookiePrancer
PookiePrancer

Well, there’s no doubt they’re innovators.

martindale
martindale

Worth remembering that Samsung’s innovations freed us from Apple’s 3.5 inch “rule of thumb” screen size, and are largely responsible for the kind of mobile phones we all use today. The features Samsung pioneered in TouchWiz, always derided as “bloat”, are now the mainstay of “pure” Android. They have been happy to take risks – by definition some of them must fail, that is the nature of risk.

dryfire
dryfire

Yes, and no. If Samsung ever acquires the nerve to take the risk and offer a more or less generic Android experience as an option, they might drive many of their competitors right out of business. Some of the best hardware money can buy, but overdone software, especially when bundled with nightmare bloat from carriers like AT&T, has always been problematic.

Biransahin
Biransahin

The Note7 was far worse. The phone was already released and delivered to customers…….twice! 0ur company returned 16 of them in total! This is actually a disaster avoided rather than anything else. They will fix the problem and release it. Plus life would be boring without some drama from Samsung or Apple. Nobody cares enough about the others!

Hambone01
Hambone01

They will once they fix it and release it again