Opinion

Samsung only has itself to blame for spoiling its product launch events

There hasn’t been much to look forward to during Samsung’s Unpacked product launch events over the past few years. Rumors and reports aside, actual press renders of unreleased devices start showing up in glorious high resolution weeks before the launch. Consequently, the element of surprise is taken away and you kind of feel like meh when watching the event.

We’re big fans of Samsung here at SamMobile. No surprises there. We provide extensive coverage for its devices, firmware updates, new features and often share exclusive information for upcoming products with our readers. Those who have been with us for long will have noticed that we no longer leak renders of Samsung’s new mobile devices ourselves.

That’s not because we don’t know how to get them or know why they’re mostly leaked through Twitter. We made a conscious decision to no longer leak press renders because it feels like scoring a cheap win. It’s just a matter of being quicker than everybody else which is why you see these renders first cropping up on Twitter and not on sites like ours. It only takes a few seconds to tweet out images, after all.

The age of “blurrycam” leaks is over. Those were the real leaks, originating from R&D labs and production lines. They created a sense of excitement about the device and you could never be absolutely certain about what you saw, as opposed to official press renders that lay everything bare. Here’s the device, take a good look at it, on to the next one. As I said, it’s a cheap win.

How we feel about leaking press renders

We are of the view that these press render leaks weeks and often even months before the actual launch just kill the excitement. There are many fans who would prefer that the element of surprise not be taken away before the event. That’s something we’re also mindful of when deciding what to and what not to leak, so we focus more on finding out information about new products and detail that in an exclusive article. It helps keep fans interested without ruining the surprise.

Even when we do decide to leak actual images of a new device, we stick to low-resolution pictures. That’s another conscious decision, something you may have noticed with our recent leaks of live Galaxy Tab S6 and Galaxy Watch Active 2 pictures, posted weeks before the usual barrage of press renders surfaced. We decided not to leak any actual images of the Galaxy Note 10 since not only would that have been riskier for all of the people involved but also because we know many of our readers wouldn’t like that as well.

As Samsung fans, it is disappointing for us to see the company lose the element of surprise for products that it works so hard on. Even before it has had a chance to talk about the product, renders are circulated and people form their opinions based on them without ever having seen the device in person or having first heard what Samsung has to say about it. Who is to blame here, though? Does it lie with Samsung or with those that deploy certain tricks to get these renders?

Samsung could put a stop to this if it wanted

As I mentioned in the very beginning, Samsung only has itself to blame. It sends these renders and other associated marketing material to partners across the globe weeks before the official launch. Once they’re out, they’re out. The company can’t do anything to control when they leak and it usually happens within days, if not hours. Yet, the company has shown us that it can keep a lid on things when it really matters.

Ever wonder why no Galaxy Fold renders were leaked before it was unveiled earlier this year? Samsung didn’t do what it normally does with renders for the Galaxy Fold. There was an unprecedented level of secrecy with that device as Samsung wanted to be the one to set the narrative. We’d prefer that the company gave the same treatment to its other devices as well, at least the flagships.

One can understand that there is a business compulsion for Samsung to provide its partners across the globe with marketing materials. They’re the ones supposed to help it sell its devices after all. Does it have to do that such a long time before the event, even though it knows that they will immediately leak online? We’re aware that Samsung isn’t too happy about how these renders find their way online, but then again, it’s the one that’s making it so easy for leakers to get them in the first place. Samsung could put a stop to it if it wanted and yet it doesn’t change a thing.

Keep these product renders secret, we say, and if the compulsion to share them with partners can’t be managed, then perhaps just send them the day of the Unpacked event. Samsung could learn a thing or two from car manufacturers. You see spy shots of new cars all the time yet you never get to see the renders before the cars are actually unveiled (okay, so cars aren’t sold across as many third-party retailers as smartphones, but you get the gist).

We’d love to know how you feel about these leaked renders, and if you feel that leakers do fans a disservice in their race to just be the first to leak them. Let’s get a conversation started in the comments section.

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locarno
locarno

Tell the truth that Samsung sued you because of this. “The age of “blurrycam” leaks is over.” No ? We still seeing blurred photos of new devices. Note 10, tab s6 etc. “It helps keep fans interested without ruining the surprise.” So now you working for Samsung PR marketing ? “we stick to low-resolution pictures.” In the era of 8k you adding low res pictures. hahaha “Yet, the company has shown us that it can keep a lid on things when it really matters.” Note Edge and Fold. “Keep these product renders secret, we say, and if the compulsion to… Read more »

Thanu bro
Thanu bro

This problem also happened to s10 family

locarno
locarno

And previous phones too.

martindale
martindale

Let’s be honest, Samsung could ‘leak’ an image of last year’s model and I’d struggle to know the difference. There is no excitement to kill.
So there is nothing to lose and everything to gain by Samsung leaking info, to keep the product at the top of the blog feeds.

locarno
locarno

S8 S9 very very little difference. but note 9 and 10 is huge difference.

Charlesjjm
Charlesjjm

I think this is very hypocritical. All the specs of the latest Note 10 can already be found on this site, now you are crying about a few pictures being circulated online. You guys are part of the problem.

Gunter2
Gunter2

Tech sites and YouTube channels are just tools for big companies like Samsung and Apple. Everything is coordinated. They just don’t realise it. At least most of them don’t. There are YouTubers who know exactly what’s going on and one doesn’t have to be a genius to figure it out. As I said before if a company wants to keep people in the dark about a new product they will. Prime example, the Galaxy Fold. Not one word from the leaksters before it appeared hidden in a box on stage. Even after this they knew absolutely nothing about what was… Read more »

locarno
locarno

Ok. We first seen Galaxy Fold at SDC2018. They reason why this device wasn’t leaked because they only produced few test units. So this means that device wasn’t in mass production and wasn’t ready for the launch.
Note 10 is already from month or two in mass production. That why we see so many leaks.

Gunter2
Gunter2

It was ready to be launched in April. It’s situation was exactly the same as every phone, but they could keep it quiet. The fact that the f***ed up and had to cancel the launch is not an explanation for no leaks. They had devices already manufactured and ready to go on the launch date, they were taking orders already!

locarno
locarno

Agree with you. If not Sammobile then others site will gain from posting leaked pictures.

krym73
krym73

Samsung employees more ppl than Apple, Google and Microsoft combined which i believe can make it harder to control.

Gunter2
Gunter2

Anyone who believes that these leaks are unintentional is very naive. Every single leak is begun, coordinated, built upon and propagated by Samsungs Marketing Division. It’s the build up, the constant leaking, the discussions, the photos, they all provide free advertising and publicity for Samsung, and lead to more people watching the event and showing interest in the device. It even happens in our specialised business where we design and sell hi tech scanning equipment for the dental industry. We “leak” stuff accidentally to the specialist magazines dentists read over a period of 6 to 9 months. Our competition does… Read more »

Bobbingalong
Bobbingalong

Same reason why apple leaked the ugly camera module to prevent even more upset upon its release in December. They called it damage control to prevent a complete backlash for its ugly design

Bobbingalong
Bobbingalong

September release sorry

Martin R.
Martin R.

We know for a fact that they hate these leaks..

Gunter2
Gunter2

That’s naive to be honest. Just look at the hype and build up of interest due to these leaks. Just imagine, not one leak, no talk, no speculation, no free advertising, no public interest built up, and then with no pre-amble a launch event. It would have about 10% of the impact that will occur on August 7th. Sammobile and various other outlets are the tools of the likes of Samsung and Apple. Of course, they will pretend they hate it but in fact they are the instigators. If a company really wants to keep something quiet before launch, they… Read more »

locarno
locarno

Samsung hate leaks ?
So why they releasing it as Gunter2 said before ?

locarno
locarno

I think surprise will be with new software features.

You working as dentist ?

Gunter2
Gunter2

You could be right. Software could be very useful. Not a dentist, an engineer, designing 3D cat scanning and dental equipment.

Bobbingalong
Bobbingalong

The leaks is planned! They full well know it will be leaked. This adds fuel to the excitement and drive interested.

Just think there are no news about the phone for months then people will forget about it or be surprised with it sudden release. It’s about massaging the market and driving news and free advertisements

Gunter2
Gunter2

Exactly right.

Martin R.
Martin R.

We know for a fact that they hate these leaks..

Bobbingalong
Bobbingalong

Did they say that with a wink 😉

locarno
locarno

So why they releasing it if they hate it ?

SAMSUNGNO1
SAMSUNGNO1

“Smartphone design has hit a limit, that’s why we designed a folding phone,” said Kang Yun-Je, head of Samsung Electronic’s design team. Even the head of Samsung design team is getting bored with their own smartphone design so I think that he thought leaks are fine. I’m also bored of yearly iterations of flagship smartphones as this is not some 2010 Steve Jobs era launch whereby his products will sent all the fanboys absolutely frenzied. Same can’t be said for the Galaxy Fold because it’s such a revolutionary device eversince the first iPhone and it could potentially be game changing.… Read more »

henklbr
henklbr

Well said…

o0MHJ0o
o0MHJ0o

It’s difficult… I really wish to know what new tech is up and coming. But I really don’t like SEEING them leaked. It does really ruin the surprise. Shout out to the Note Edge. The last device that was truly a surprise by Samsung and I still remember it blew me away at the time. You’re right… Every event since has been “Meh”.. 😒
Hoping they’ll crack down on them but with so many devices being leaked a year. There’s little chance.