During the Galaxy Unpacked 2023 event, where Samsung unveiled the Galaxy S23 and the Galaxy Book 3 lineup, the company also revealed that it is working on an XR (Extended Reality) device in collaboration with Google and Qualcomm. While the company hasn't revealed its name, it teased that the device is coming soon.
Samsung's upcoming XR wearable device aims to counter Apple's rumored AR headset. The South Korean firm's XR headset uses a specialized processing chipset from Qualcomm and is based on Google's new Android version, designed with wearable devices in mind. The company revealed to The Washington Post that it is also partnering with Meta and Microsoft for this XR project.
Samsung's XR headset is coming soon, built in collaboration with Google and Qualcomm
Samsung MX boss revealed to the publication that the platform and software need to be “somewhat ready” for the device to succeed. The South Korean firm wants to avoid missteps taken by other brands that entered the AR/VR/MR headset market by launching the devices too soon when the software wasn't ready.
If you remember, Samsung launched Gear VR, its first VR headset, in 2015. It was powered by Galaxy S and Galaxy Note smartphones. After launching a few versions of the Gear VR, the company abandoned the VR headset lineup. Then, the company launched a standalone MR (Mixed Reality) headset for PCs, which was also discontinued.
Hopefully, by partnering with Google, Qualcomm, and a few other brands, the company will succeed this time and will be able to tackle Apple in the XR space in the coming years.
