The Galaxy S24 has brought good fortune to Samsung. After launching earlier this year, it has helped Samsung improve its revenue and profits. It has been revealed that Samsung's smartphone sales have increased in the US at the expense of Google and TCL.
Sales of Galaxy smartphone sales improved in the USA in Q1 2024
Counterpoint Research's report states that Samsung's smartphone market share in the first quarter of this year was 31%. That's a 14% rise compared to its numbers from Q1 2023 when the company's market share was 27%. That rise seems to have come at the expense of Google's and TCL's shipments. Its market share reached a four-year-high after 2020. Despite this increase in sales, Samsung was still the second-biggest smartphone brand.
Apple was the biggest smartphone brand in the US during the quarter. It had a market share of 52%, similar to its figures from last year. That's impressive, and it seems that the launch of the Galaxy S24 didn't affect Apple. It is possible that iPhone users are staying with Apple and not crossing the line to Android. This is good news for Samsung, as more people are buying its high-end phones like the Galaxy S24 Ultra.
You can watch our review of the Galaxy S24 Ultra in the video below.
Overall, smartphone shipments declined by 8% during the year's first quarter. Smartphone sales were quite good in Q1 2023 following the COVID-19 slump. Still, one good news is that people seem to favor buying pricier smartphones.
Senior Analyst Maurice Klaehne said, “A bright spot in the market was Samsung, which grew shipments YoY with the earlier launch of the S24 series. It was Samsung’s best Q1 in four years as the brand grew its market share to 31%, the highest since Q1 2020. There was strong demand from older Samsung users looking to upgrade to a new device.“
